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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Staples’ Private Equity Owner Loads More Debt On the Company

Staples, Inc. is the parent company of Top 40 distributor Staples Promotional Products ...

Geiger Names New VP of Corporate Programs

Rachelle Power has been with the Top 40 firm since 1994.

'Brexit' Propels Outpouring of Branded Merchandise

Proponents and opponents of the U.K.’s looming exit from the European Union are using m...

Walmart To Offer Reusable Bags At Checkout

The move could have a positive knock-on effect for the promo industry.

Heritage Sportswear Liquidation Hearing Set For Federal Court

The hearing could potentially decide the fate of the promotional product industry’s 10t...

How to Win Over Younger Buyers

Advice for finding more success in sales and beyond.

The St Regis Group Partners with Kor

Kor is a drinkware brand known for sleek design and ergonomic elements.

Five Merch Trends From the Masters

Golf’s first major tournament of the year includes frenzied buying of branded merchandi...

PCNA Increases Umbrella Decorating Capacity

The Top 40 firm now offers next-day turnaround on all its umbrella styles.

Economy Watch: US Adds 196,000 Jobs In March

The unemployment rate remained at 3.8%.

Game of Thrones Branded Merchandise Push Reaches Fever Pitch

Everything from edibles to sneakers features among the popular promotional products.

Nebraska Tourism Commission On Verge of Big Promo Products Roll Out

It’s part of a new edgier marketing campaign with a tagline of Nebraska -- ‘Honestly, i...

Obituary: Herbert Barker, Barker Specialty

Barker leaves behind a legacy of kindness, philanthropy and entrepreneurship that inclu...

Three Marketing Takeaways From the Omaha Storm Chasers’ ‘Rebrand’ as the Omaha Potholes

What started as an April Fools’ Day joke turned into a reality – and a brilliant bit of...

Facebook Could Restrict Live Streaming

The move, if implemented, could potentially have implications for marketers.

AIA Names New Director of Marketing

The Top 40 firm has appointed Billie Jo Mathusek to the key executive role.

Prime Line Launches Collection From Threadfast Apparel

Prime Line (asi/79530) built its reputation in the promo industry by being a...

Court Filing: Heritage Sportswear Should Be Liquidated

Sources say the Top 40 promotional products supplier has encountered financial difficul...

International Expansion in the Promo Industry

Several of the biggest promo firms in the United States and United Kingdom are increasi...

Starline USA Announces Partnership with JanSport

Starline USA, the U.S. division of Top 40 supplier Starline (asi/89320), has forged a...

Massachusetts Man Acquitted On Vistaprint Insider Trading Charges

A Boston-area businessman accused of obtaining inside information from a former...

65 Ways the Promo Products Industry Has Changed

The promo world is a lot different today than it was when Counselor was first...

Bloomberg: Sycamore Could Add $1 Billion in Debt To Staples & Exit the Company

Staples, Inc. is the parent company of Top 40 distributor Staples Promotional Products ...

U.S. Sees Gains In Consumer Sentiment, Manufacturing Output

Construction spending was up too, but retail sales weakened.

Gildan Looks To Appoint New Board Chairman

Donald C. Berg is being lined up for the position.