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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

St Regis Offers Revo Sunglasses With NASA Technology

The awards and recognition supplier has partnered with the retail brand to offer select...

Case Study: Re-Engaging With Valued Members

A 112-year-old company turned to a nearby distributor for a major rebrand and member-ou...

5 Tactics for Improving Your Email Marketing

Email’s universal popularity makes it a prime medium for your marketing messages.

SOI 2022: Something’s Always Wrong: Why Order Errors & Delays Are So Prevalent

Restless distributors and handcuffed suppliers are dealing with the fallout of orders t...

BEL Promo Announces Customer Service Promotions

The Florida supplier said the moves will help support growing client demand for products.

ASI Chicago 2022: Show Had a ‘Pre-COVID’ Feel, Attendees Say

Suppliers and distributors were thrilled to be back in person at an event that was near...

Infographic: The State of the Canadian Promo Industry

New ASI data indicates that Canadians’ concerns and challenges are similar to those of ...

Woman of Distinction 2022: Debbie Abergel, Nadel

The chief strategy officer at the Top 40 distributor has become known for her vision, c...

Distributor Entrepreneur of the Year 2022: Lisa Smith, Republic Promos

The owner of an Austin, TX-based, all-female distributorship shares about her beginning...

Traditional Product Categories Dominate ESP Searches at End of Q2

Stalwarts continue their months-long command of the Top 10 list of terms as end-clients...

7 Strategies to Perfect Your Sales Pitch

Head into your next presentation confidently with the help of these practical tips.

‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll in

Some economic indicators point to a possible recession in the coming months in North Am...

Obituary: Brian Jolin, Jolin Promo

The Texas-based industry veteran passed away this week after battling cancer.

McCabe Promotional Advertising Acquires Daquin Sales

The deal further expands the distributor’s presence in Ontario.

7 Best Practices for Healthy Eating on the Road

When you’re busy on business trips with work-related tasks and socializing, food consci...

6 Ways to Encourage Word-of-Mouth Marketing

It’s free and effective. Here’s how to inspire satisfied customers to talk you up.

5 Ways to Create Client Loyalty

In a crowded industry like promo, here are a few best practices to stay in front of you...

Case Study: Rewarding Pets & Vets With Points & Merch

A global animal-health company wanted to incentivize use of its pharmaceuticals at vete...

ASI Hosts Webinar on Diversity & Inclusion in Business

The session included a panel featuring diversity proponents from across the promo indus...

Image Group Completes Sustainability Program

The Vancouver, BC-based distributor has completed training on reducing greenhouse gas e...

Canadian Government Announces Timeline for Sweeping Plastic Ban

The plan begins with a prohibition on companies importing or manufacturing single-use p...

The Bright Side: Branded Shirts Raise Funds After Buffalo Shooting

The “Choose Love” shirts have helped three sports teams donate more than $1 million to ...

PowerStick.com Plants 10,000 Trees in North America

The Ottawa-based tech product supplier partnered with reforestation nonprofit One Tree ...

5 Ways to Create a Gratitude Ritual

Intentionally focusing on the positive can help with stress and anxiety during busy wor...

May ESP Searches Indicate a Clear Return to Normalcy

The most-searched-for products indicate that end-buyers are looking ahead to summer eve...