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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Handle Sales Objections

Be prepared and close more sales with these quick tips.

Become a Thought Leader

Establish yourself as an expert in your field by showcasing your industry authority whi...

Prime Line Now Offers Under Armour, Columbia Drinkware

The eight additional items bring the supplier’s current drinkware offering to more than...

Obituary: Paul Rizzo, Rizzo & Associates

The promo pro was one of the industry’s first multi-line reps.

Top ESP Terms Largely Static as N95 Searches Soar

While the 10 most-searched terms stayed much the same in December, queries for the prot...

iPROMOTEu’s ‘Woman’s View’ Recognizes Promo Leaders

An awards ceremony was held during the Top 40 distributor’s annual Networking Reception...

Commonsku Recognizes Annual Skummunity Award Winners

The presentations took place during skucon, commonsku’s annual industry event, held vir...

Obituary: Robert Mogell, Toppers Inc.

Mogell founded the former Top 40 supplier in Philadelphia in 1964.

Hone Your Product Knowledge to Increase Sales

Boost your numbers and build solid client relationships by knowing product features and...

Walmart Employee Files Sex-Discrimination Lawsuit

The female truck driver alleges that she was forced either to wear company-issued men’s...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

The female truck driver alleges that she was forced either to wear company-issued men’s...

PPAI Wraps Up Annual Expo in Las Vegas

The four-day event allowed for constructive conversations centered on new products, acc...

Launching a New Apparel Brand

A Canadian veteran of the wholesale garment market recently helped a California supplie...

Connect With Co-Workers at a Distance

As remote and hybrid work continues, here are creative ways to bridge the distance amon...

Alex Morin Teams Up With Kustom Promos

The Canadian will bring his more than 20 years of promo expertise to the new company.

Add Value to the Client Relationship

Create loyal sales customers by providing goods and services in ways that are fitted to...

Full Line Specialties Receives B Corp Certification

The rigorous auditing process took the British Columbia distributor 18 months to complete.

Facilisgroup Promotes Amy Rabideau to VP of Product

The executive brings almost 25 years of software experience to the role.

Spector & Co. Hires Samantha Kates as Chief Sales Officer

Kates brings more than 20 years of industry experience to the new role, in which she’ll...

Ontario, Quebec Implement New COVID Lockdown Measures

Officials have closed restaurants and gyms, slashed retail capacity, put limits on priv...

Promotions Planner: Gearing Up for Spring

Start presenting ideas to clients for promotions centered on April observances.

ReturnMe Lost & Found Partners With Alex Morin

The Quebec supplier welcomes the industry veteran to offer business development expertise.

Demand for Denim Jackets Resurges

Pandemic-era desires for a rugged outdoor look and nostalgic escapism to simpler times ...

Top 10 Feature Stories of 2021

Throughout the year, ASI Media’s editors delved into ways the promo industry could find...

ASB Raises $3,000 for Local Charitable Causes

The Top 40 distributor held an online raffle.