6 Ways to Encourage Word-of-Mouth Marketing
It’s free and effective. Here’s how to inspire satisfied customers to talk you up.
5 Ways to Create Client Loyalty
In a crowded industry like promo, here are a few best practices to stay in front of you...
Case Study: Rewarding Pets & Vets With Points & Merch
A global animal-health company wanted to incentivize use of its pharmaceuticals at vete...
ASI Hosts Webinar on Diversity & Inclusion in Business
The session included a panel featuring diversity proponents from across the promo indus...
Image Group Completes Sustainability Program
The Vancouver, BC-based distributor has completed training on reducing greenhouse gas e...
Canadian Government Announces Timeline for Sweeping Plastic Ban
The plan begins with a prohibition on companies importing or manufacturing single-use p...
The Bright Side: Branded Shirts Raise Funds After Buffalo Shooting
The “Choose Love” shirts have helped three sports teams donate more than $1 million to ...
PowerStick.com Plants 10,000 Trees in North America
The Ottawa-based tech product supplier partnered with reforestation nonprofit One Tree ...
5 Ways to Create a Gratitude Ritual
Intentionally focusing on the positive can help with stress and anxiety during busy wor...
May ESP Searches Indicate a Clear Return to Normalcy
The most-searched-for products indicate that end-buyers are looking ahead to summer eve...
5 Tactics for Attending Networking Events
They don’t have to be intimidating. Here’s how to make them work for you.
PowerStick.com Welcomes Tina Berres Filipski
Previously the director of publications and editor at PPAI in Texas, Filipski was named...
Gemline Now Offers Two Retail Brands to Canadian Promo Market
The Top 40 company began carrying both product lines in 2020.
Gemline Expands Corkcicle, Osprey Retail Lines in Canada
The Top 40 company began carrying both product lines in 2020.
5 Ways to Target the ‘Pandemic Puppy’ Market
This massive industry presents a wealth of opportunities for bark-worthy sales.
Fully Promoted Canada Hosts First Expo
The event in Niagara Falls welcomed franchisees from across Canada.
Tap Into Paid Social
Increase your exposure to target audiences by paying for expanded reach on social media...
Moderne Glass Recalls Coffee Mugs Due to Burn Risk
The drinkware can crack and break when it comes into contact with hot beverages. No inj...
Redwood Classics Sister Company Celebrated by GoDaddy Canada, Toronto Raptors
Social Textiles has been recognized in honor of Asian Heritage Month. Kathy Cheng found...
Fossa Apparel Donates Over $250K of Merchandise to Ukraine
The supplier partnered with charitable organization Give Back Box to send apparel to re...
Warm-Weather Products Heat Up in April ESP Searches
Most of the top 10 remained the same in ASI’s exclusive data, with items like sunglasse...
iPROMOTEu Holds Supplier Showcase in California
The event brought together top affiliates and supplier representatives for one-on-one m...
Warehouse Shortage in Canada Puts Pressure on Promo Firms
Available space for storing inventory and kitting is either at a sky-high premium or di...
Talbot Marketing Named a Best Managed Company
The Canadian distributor was named to Deloitte’s 2022 list for its business strategy an...
Promotions Planner: Last of Summer Sun
Start presenting ideas to clients for promotions centered on August observances.