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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Under Armour To Settle Lawsuit Alleging Fraud for $434 Million

Shareholders accused the apparel maker and its CEO of intentionally misleading investor...

A Global Perspective on Promo’s Performance Halfway Through 2024

Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured a deep-dive discus...

RED Promotions Merges With MadeToOrder; $30M in Revenue Projected

RED will operate as “RED Promotions, A MadeToOrder Company.” No immediate changes to bu...

Delta Apparel Shutters DTG2Go Division

The Top 40 supplier closed the print-on-demand, direct-to-garment operation on June 13,...

Delta Apparel Suffers $33 Million Loss in Just-Ended Fiscal Year

The publicly traded Top 40 supplier saw annual sales decline by 14%.

Millions Could Be Owed Damages if Stanley Tumbler Lead Lawsuit Prevails

A consolidated class action lawsuit filed this week intensifies the court fight over th...

Rupt Names Chief Strategy Officer

Ben Jablow, who has technology leadership experience inside and outside the promo indus...

Continued High Interest Rates Fuel Challenges – and Opportunities

The Fed last week indicated that it’s eyeing only one interest rate cut this year, down...

FTC Sues Adobe Over Termination Fees, Cancellation Hurdles

Many designers, decorators/printers and others in the promo products space rely on Adob...

Delta Apparel Suspends Operations at Honduras Facility

The Top 40 supplier wound down operations at a plant in Mexico earlier this year and is...

Judge Dismisses Greenwashing Lawsuit Brought Against Nike

The case drew attention among marketers in promo and beyond due to claims – had they be...

Promo Supplier Sues Hip Hop Star Drake Over Alleged Trademark Infringement

A fashion brand best known for its racer jackets, Members Only is an ASI-listed firm th...

Market Spotlight: Opportunity Brews in the Craft Beer Niche

Intensifying competition in this $29 billion industry has made brand-building more impo...

Two Philadelphia Eagles Top NFLPA’s Player Merch Sales Rankings

The Birds’ quarterback Jalen Hurts and retired center Jason Kelce had the hottest-selli...

Commonsku Team From Across North America Convenes for Conference

Creative play, a team-building scavenger hunt and a working lab for generating ideas fo...

President of Delta Apparel Division That Services Promo Market Resigns

The Top 40 supplier also saw another executive depart and a $23.5 million real estate d...

Huge Brands Acquires TLJ Marketing & Sales

The deal involves a Salt Lake City-based branded merch firm buying a business that prov...

BDA Acquires England-Based Sports-Merchandise Firm

The Great Branding Company’s clients include some of the biggest teams and organization...

Largest Port Worker Union in the U.S. Suspends Contract Negotiations

No immediate work slowdowns or stoppages at East Coast and Gulf Coast ports were announ...

Stran & Company Debuts Rebrand

A new logo launched this week as part of what the Top 40 distributor says will be a “su...

Heather Smartt Named Goldstar’s New Global Leader

Executives said Howard Cubberly is moving on from his role as global general manager af...

The Sourcing Group Projects $180M in Revenue Following New Acquisition

TSG says the purchase of Drew & Rogers will complement ongoing organic growth.

Hirsch Names New Director of Marketing

George Morgan brings to the Texas-based supplier experience in driving marketing results.

Judge Orders Trader Joe’s To Pay $112K in Attorney Fees in Merch Trademark Case

The California-headquartered grocery chain is appealing the ruling, along with the dism...

SanMar Executive Advocates for AGOA Renewal Before Senate Finance Committee

Melissa Nelson said the soon-to-expire African Growth and Opportunity Act enables a pro...