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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Delta Apparel Files for Bankruptcy, Agrees to Sell Salt Life Brand

The announcement comes following a stretch of free-falling sales and executives leaving...

Stran & Co. Projects 17% Quarterly Sales Increase

The publicly traded Top 40 distributor had to delay reporting after its former auditor ...

PCNA Names Ex-Staples Exec as VP of Customer Success

Michael Brennan will oversee the customer service, retention, order processing, art and...

Koozie Group Sells 3 Facilities for Reported $36M, Then Leases Them Back

The Top 40 supplier is continuing to use the properties, with executives saying there w...

S&S Activewear Names Former Global Drinks Brand Executive to C-Suite Role

Toby Whitmoyer will be overseeing sales and marketing efforts in the newly created posi...

Brandit Acquires Digital Marketing Agency

The Florida-headquartered industry firm bought Perception Marketing and hired its found...

BAMKO Supports LGBTQIA Employees With ‘GLAMKO’ Group

Leaders of the employee club have ambitions of taking it beyond the walls of the Top 40...

Florida Bans Balloon Releases Statewide

Promo suppliers that sell balloons don’t think the prohibition and others like it will ...

Ennis Inc. Acquires Indiana-Based Commercial Printing Firm

The Texas-headquartered supplier of print/promotional products has bought Printing Tech...

Joe Simsolo Named CEO, Eric Simsolo President, of Next Level Apparel

The father and son team, along with recently hired executives, have a strategic plan fo...

Distributor Sniffs Out $130K Drinkware Order Scam

The purported buyer was a con artist posing as Michael Pidcock, an actual procurement s...

Mason Marketing Group Acquires ‘Key’ Accounts From SLWM

Warner Mason, a founder of the firm that evolved into SLWM, launched MMG this year, in ...

ePromos Promotes Latisha Marshall to Senior Vice President of Operations

Marshall has risen through the ranks over the course of her 20-year career with the Top...

Logomark Strikes Strategic Partnership with RovR Products

The Top 40 supplier will be selling the Colorado company’s wheeled coolers to distribut...

Under Armour To Settle Lawsuit Alleging Fraud for $434 Million

Shareholders accused the apparel maker and its CEO of intentionally misleading investor...

A Global Perspective on Promo’s Performance Halfway Through 2024

Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured a deep-dive discus...

RED Promotions Merges With MadeToOrder; $30M in Revenue Projected

RED will operate as “RED Promotions, A MadeToOrder Company.” No immediate changes to bu...

Delta Apparel Shutters DTG2Go Division

The Top 40 supplier closed the print-on-demand, direct-to-garment operation on June 13,...

Delta Apparel Suffers $33 Million Loss in Just-Ended Fiscal Year

The publicly traded Top 40 supplier saw annual sales decline by 14%.

Millions Could Be Owed Damages if Stanley Tumbler Lead Lawsuit Prevails

A consolidated class action lawsuit filed this week intensifies the court fight over th...

Rupt Names Chief Strategy Officer

Ben Jablow, who has technology leadership experience inside and outside the promo indus...

Continued High Interest Rates Fuel Challenges – and Opportunities

The Fed last week indicated that it’s eyeing only one interest rate cut this year, down...

FTC Sues Adobe Over Termination Fees, Cancellation Hurdles

Many designers, decorators/printers and others in the promo products space rely on Adob...

Delta Apparel Suspends Operations at Honduras Facility

The Top 40 supplier wound down operations at a plant in Mexico earlier this year and is...

Judge Dismisses Greenwashing Lawsuit Brought Against Nike

The case drew attention among marketers in promo and beyond due to claims – had they be...