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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

S&S Activewear Completes the Acquisition of alphabroder

For now, the firms will go to market under their respective brand offerings backed by t...

MLB Helmets Now Feature a Paying Sponsor’s Logo

The big-league playoffs began this week, and workwear brand STRAUSS’ logo now adorns th...

Print-on-Demand Provider Spoke Custom Opens New Headquarters

The new 107,000-square-foot facility doubles production capacity for the company, which...

Promo Pros Aid Devastated NC Communities in the Wake of Helene

Stephen McFadden of The Specialty Company was among those taking action and encouraging...

Group Bayport Acquires Majority Stake in Promo/Print Firm Optamark

The acquiring company, a global provider of personalized products in a range of categor...

Hanes Finalizes Sale of Champion to Authentic Brands Group

Counselor Top 40 supplier Gildan will be carrying Champion in the promo market, accordi...

ExxonMobil Sued Over Plastic Recyclability Claims

The suit doesn’t directly involve promo, but its outcome can have potential import acro...

Promo Companies Brace for Hurricane Helene

The massive hurricane was forcing closures and otherwise impacting operations at indust...

Tim Nale Named Chief Brand Officer at Proforma

Nale joins the Counselor Top 40 distributor with a technology background that had him i...

4 Merch Marketing Lessons From Liquid Death’s Cold Plunge Tub & Casket Cooler

The completely custom, highly creative promotional products make a great study for dist...

BDA Partners With Seattle Seahawks on New European Merch Efforts

The Counselor Top 40 distributor is now the NFL team’s official branded merchandise par...

Vantage Apparel Names New Director of Customer Experience

Shira Hudson will be leading a team of service pros at the Counselor Top 40 supplier.

Cintas Reports Rise in Q1 Sales, Earnings

The publicly traded Counselor Top 40 distributor operates on a fiscal year, and its fir...

Starline To Distribute Rupt Products in Canada

The Counselor Top 40 supplier has struck an exclusive distribution partnership with the...

Koozie Group Inks New Partnership With Tervis

Executives said the Counselor Top 40 supplier will become the exclusive supplier of the...

4 Reasons Promo Is Going To Have a Strong Fourth Quarter

The industry will end the year with a bang, collectively generating its highest revenue...

Holiday Outlook: Global Promo Suppliers Talk Q4 Trends, Challenges & Sales Expectations

Moderated by ASI’s Michele Bell, this PromoAlliance webinar featured an in-depth discus...

Ports Prep for Strike as Oct. 1 Work Stoppage Looms

A strike by unionized port workers along the East and Gulf Coasts could send disruption...

iPROMOTEu Acquires AIA Corporation

It’s another blockbuster deal that brings together two Counselor Top 40 companies in th...

Promo Executives: Fed Rate Cut Could Help Stimulate Sales, Business Investment

Company leaders view the Federal Reserve’s Wednesday decision to decrease benchmark sho...

The U.K.’s Biggest Promo Trade Show Kicks Off the Holiday Merch Gifting Season

Merchandise World was held Sept. 11 in Milton Keynes, England.

Federal Government Finalizes Tariff Increase on China-Made Steel, Aluminum

While promo executives are working to determine what precise impacts may be, some think...

Thom Browne Prevails Again Against Adidas in Trademark Dust Up

Following court wins in the United States, the fashion house has now successfully defea...

PromoPlacement Expands Recruitment Services to the Print Sector

The firm says it’s making the strategic move as the print and promo product worlds incr...

Edwards Garment Promotes Three to Sales Leadership Roles

The Counselor Top 40 firm said that Brian Deissroth, Chip Danby and Ronda Kokenge will ...