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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Gildan’s Revenue for 2022 Rises 18% Through October

Sales to the promo market have been a key catalyst for the topline gain, though rising ...

NC Custom Debuts New Fresh Beginnings Holiday Line, Gourmet Cookies

The offerings come after the Top 40 supplier acquired the food gift brand when it was o...

Edwards Garment Promotes Brett Garran to VP of Sales

Garran has played a key role in driving growth at the Top 40 supplier since joining the...

Obituary: Sheila Ware, Pro Towels

Co-workers remember Ware as someone who “brought pure joy” to the workplace throughout ...

Ariel Premium Supply Donates Nearly $25K to Environmental Nonprofits

The Top 40 supplier is giving $1 from every distributor order to help protect rainfores...

Maine’s New PFAS Reporting Regulations to Affect Promo

The requirements take effect in January. A ban on products with intentionally added PFA...

iPromo Debuts EcoCloud Service for Recycling, Reusing or Donating Branded Merch

The distributor handles the logistics of giving a second life to purchased promo produc...

Phillies Fans Set a Merch-Buying Record After Reaching World Series

The club’s rabid fan base purchased team-branded pennant-clinching/World Series gear at...

Business Groups Urge Biden to Intervene to Help Prevent Rail Strike

Two rail worker unions recently rejected a new contract their leadership had agreed to,...

Worry Over Proposed Independent Contractor Rule Grows in Promo, Beyond

Leaders in industries that include promotional products, trucking and financial service...

UPS Increasing 2023 Rates by Nearly 7%

The rise takes effect Dec. 27 and matches a hike that rival FedEx is instituting.

Q1 Sales Rise But It’s Another Quarterly Loss For Cimpress

The Top 40 distributor, parent company of Vistaprint and National Pen, also recorded a ...

Chicago Bulls Debut In-Seat Delivery Service for Branded Merch

The innovative offering comes through a partnership with fintech company Klarna. Transa...

‘Dunder Mifflin’ Merch at Center of Testy Trademark Lawsuit

NBCUniversal is suing a company for allegedly “fraudulently” obtaining a trademark for ...

S&S Activewear Promotes Frank Myers to CEO

Current CEO and Counselor Person of the Year Jim Shannon will become vice chairman of t...

‘A Necessary Evil’: Promo Firms Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem...

Report: More Manufacturing Moving Out of China

The sourcing trend has been underway in this industry and others.

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Businesses

Merger and acquisition activity in the industry has been on the rise over the last 15 m...

Delta Apparel Reports Full-Year Sales Increase

The Top 40 supplier said the results are preliminary, but indications are revenue was u...

Outdoor Cap Company Hires Head of Commerce

Andi Pratt, who has experience at mega brands like Coca-Cola and Nestle, is joining the...

VisionUSA Partners With LARQ Drinkware

The supplier is bringing select items from the retail brand’s line to the promo market....

Hit Promotional Products Hires Kim Brockschmidt to VP Role

The industry veteran is now vice president of business development at the Top 40 supplier.

BAMKO Rebrands With New Logo, Website

The Top 40 firm says the fresh brand identity better reflects the more sophisticated co...

AIA Corp. Hires Two to Leadership Team

Wendy Smith is now vice president of business development, while Paula Klingman is in a...

Independent Contractor or Employee? New Government Rule Would Decide

Companies have until Nov. 28 to submit formal comments on a proposed Labor Department c...