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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Ohio State Trademarks the Word “THE” for Merch

Formally known as The Ohio State University, “THE has been a rallying cry in the Ohio S...

Is Promo Prepared for the Xinjiang Import Ban?

Border agents have begun enforcing new regulations mandating that products with ties to...

Fully Promoted Appoints New Marketing Leader

Kevin Davydov has joined the Top 40 distributor as marketing manager.

Gemline Partners With Milk Bar and Folly Coffee

The Top 40 supplier is adding offerings from the artisanal food/drink brands to its Gou...

Businesses Concerned About SEC’s Emissions Reporting Proposal

The potential regulations, which would compel publicly traded companies in promo and be...

Ennis Inc. Improves Sales, Earnings, Margins in Q1

The supplier of print and promo products reported that revenue for its fiscal first qua...

Koozie Group to Donate 5% of Writing Instrument Sales to United Way

The funds from the Top 40 supplier will help pay for back-to-school purchases for peopl...

Supermarket Chain Phasing Out Plastic Bags

Wegmans announced single-use plastic bags will soon no longer be offered at more of its...

Biden Signs Law Aimed at Improving Supply Chain, Lowering Costs

Potential impacts from the Ocean Shipping Reform Act could be a boon for the promo indu...

Professor Delivers Powerful Insights on Juneteenth and the History of Enslavement in the United States

Dr. Artress Bethany White, a poet, literary critic and professor at East Stroudsburg Un...

Study: Marketers Increasing Investment in Direct Mail

The findings come as research shows that end-recipients are wearying a bit on digital a...

Negotiators: No Strike Coming at West Coast Ports

While a new contract for port workers won’t be reached by the deadline, operations are ...

BDA Acquires Idea Planet

The Top 40 promo distributor notes that the merch agency it’s purchased has household n...

Could Declining Freight Rates Ease Promo Product Price Pressure?

Suppliers say it’s unlikely. On the bright side, they also note that the overstock issu...

Fresh Beginnings to Close

The parent company of the Georgia-based food gift supplier to the promo products indust...

Report: Biden Moves Closer to Removing China Tariffs

The president is reportedly interested in easing or lifting some of the levies in a bid...

Goldstar Names RJ Hagel Director of Global Marketing

Hagel’s mission includes helping the promo product supplier grow its global footprint.

MLB, Fanatics Accused of Monopolizing Online Merch Sales

A Nebraska-based licensed merchandise seller has filed a lawsuit against Major League B...

The Legacy Group Appoints an Executive Director

Patricia (Patti) Brose is stepping into the lead role at the promo products buying group.

Trade Groups Urge Biden Intervention in Port Worker Contract Talks

Importers are concerned that lack of progress in negotiations could lead to work slowdo...

Maple Ridge Farms Donates 10% of Sales to Support Ukraine

The Wisconsin-based food-gifts supplier sent the money to CARE’s Ukraine Crisis Fund.

Starline Partners With Frost Buddy

The Grand Island, NY-based supplier will be selling the retail brand’s universal insula...

Would a Removal of China Tariffs Lower Promo Pricing and Impact Sourcing?

The answer is complicated, say industry executives, as talks about getting rid of or at...

Proforma Names Patrick Magyar Vice President of Marketing

Magyar has been at the Top 40 promo distributorship for 10 years in creative roles.

Rangers FC Accused in Alleged Merch Price-Fixing Scandal

Retailers JD Sports and Elite Sports were part of the collusion with the historic Scott...