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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Report: Import Volumes Will Continue to Decline

That could help lead to more efficient movement of imported goods from port to warehous...

Gildan Set to Debut ESG-Themed Documentary Series

The global apparel maker, whose goods sell extensively in the promo products market, sa...

Tensions Escalate Between FedEx Ground and Its Contractors

Potential fallout could include disruption to service during the peak holiday shipping ...

AIA Corp. Hosts First In-Person National Sales Meeting Since Before COVID-19

The Top 40 distributorship’s event featured keynotes, education sessions, social gather...

NIL Deals for High School Athletes Are Here – Promo Should Capitalize

Promo products distributors and decorators should look to provide branded merchandise s...

GroupeSTAHL Hires New Chief Financial Officer

Derek Nugent is taking on the key role at the global manufacturer of garment decoration...

Twitter Rolling Out Edit Button; Promo Pros React

The social media platform is testing, both internally and with premium subscribers, a f...

4imprint Makes PEOPLE Companies That Care List

The Top 40 distributor was the only promo firm to appear in the prestigious rankings, w...

Are Suppliers Prepared for the Holiday Selling Season?

While challenges persist, suppliers are in a better position to meet Q4 demand thanks t...

Stran & Co. Seals the Deal on Acquisition of Trend Brand Solutions

The Boston-area Top 40 distributor believes the move will help accelerate business grow...

S&S Activewear Opens New Distribution Center in Ohio

The Top 40 supplier said the 200,000-square-foot facility will serve as a hub for distr...

Rob Watson Joins Zing Manufacturing as Vice President

The experienced executive aims to create the industry’s best buying experience at the A...

FedEx Cuts Ties With Key Contractor, But Says Deliveries Won’t Be Affected

Still, there remains discontent among at least some delivery contractors over compensat...

Free Access to Pantone Color Libraries in Adobe Creative Cloud Is Ending

The move creates an additional cost and potential design/production confusion, some pri...

Whitestone Branding Appoints Sales Manager

The agency-style distributorship has named Jessica Seletzky to the leadership role.

ASB Hosts Annual Summit in Chicago

The Top 40 distributor brought together sales professionals and key suppliers for a col...

Proforma Hosts Its Largest Event of the Year

The Top 40 firm’s Annual Convention and Family Reunion drew more than 400 attendees and...

Promo’s Q2 Sales Soared, But Industry Confidence Dropped. Why?

Even as distributors increased sales by an impressive 13.5%, economic headwinds are cau...

How Might the Inflation Reduction Act Impact Promo?

Just signed into law by President Joe Biden, executives say the law has potential posit...

Proforma Promotes Greg Armstrong to Chief Sales Officer

The promo industry veteran earned a promotion to the C-suite role from his previous vic...

New Button Cell Battery Safety Standards Will Affect Promo

President Joe Biden recently signed Reese’s Law, named in honor of an 18-month-old chil...

West Coast Port Worker Contract Talks Reportedly Hit a Roadblock

An alleged dispute over which union will handle equipment maintenance at a Port of Seat...

The Magnet Group Partners With Drinkware Brand Kambukka

The Top 40 supplier is bringing select offerings from the Belgium-based company to the ...

Tekweld Names Gregg Szpicek VP of Business Development

Szpicek is rejoining the Top 40 supplier, having last worked there in 2016.

Stran & Co.'s Sales Soar But Costs Lead to Q2 Loss

The Top 40 distributor said second-quarter revenue hit a record. Despite the bottom-lin...