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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Are Well-Organized Racketeers Targeting Promo? Yes, Executives Say

Some industry executives believe sophisticated criminals are aggressively targeting the...

Obituary: Bennie F. Giles III, Creative Advertising Techniques

Giles was supremely dedicated to the community and a promo pioneer, serving as the firs...

Facilisgroup Hosts Women In Leadership Event

Female executives from the promotional products industry attended the conference in St....

Puerto Rican Promo Firms Deal With Fallout From Hurricane Fiona

Industry companies are trying to get business back to normal amid flood damage, power o...

California Supplier, CPSC Recall Mugs Due to Burn Risk

The drinkware was sold by several suppliers, including two Top 40 firms, though not all...

FedEx Rate Hikes Are Coming in January 2023

Rates will be going up by an average of 6.9% to 7.9% depending on the service and other...

Ennis Inc. Promotes Two to the C-Suite

Wade Brewer is rising to chief operating officer, while Terry Pennington is now chief r...

Momentum Building for First In-Person PSI Show Since Before COVID

Organizers of Europe’s largest promo products trade show say the event is drawing hundr...

International M&A: Two Swedish Distributors to Merge

The merger between Wackes AB and Olsson & Co. will enable the combined firm to become a...

Zipline Rebranding as Happi

The Wisconsin-based supplier will continue to incorporate the Zipline name for a time a...

A4 Acquires LabFit Apparel

The Los Angeles-based supplier says that acquisition will help drive growth.

Survey: In Fact, People Love Promo Products

A poll of American consumers by Vistaprint, the online print and promo provider that’s ...

Geiger Hires Promo Veteran Mark Jenkins to VP Role

The Top 40 firm has enlisted Jenkins to spearhead its business in the Midwest market.

Bogus! Scammer Poses as University Buyer in Attempted Con

It’s not the first time – and likely not the last – that swindlers have pretended to be...

Ennis Increases Sales, Earnings and Profit Margin in Q2

The publicly traded Texas-headquartered supplier has been on a winning streak when it c...

Ein Prost! Official Munich Oktoberfest Unveils New Logo

Designers created a special font for the logo: a stylized “O” that combines elements of...

iPROMOTEu Names Director of Business Development

The Top 40 distributorship has hired industry veteran Jeff Marks to the role.

Taylor Corp. Subsidiary Acquires Promo Supplier Accu Copy

Taylor’s portfolio of companies already includes Top 40 firms Taylor Promotional Produc...

Jose Gomez Promoted to CEO of Edwards Garment

Gomez now holds the title of president/CEO at the Top 40 supplier.

Last Gasp Deal Averts Railroad Strike That Would Have Caused Supply Chain Havoc

A strike would likely have had significant impacts on the promo products industry’s sup...

Overture Promotions Makes Tree-Planting Pledge

The Top 40 distributor is undertaking a variety of other sustainability initiatives, in...

Cutter & Buck’s Parent Company Makes Major Acquisition

Sweden-based New Wave Group has purchased a large apparel supplier based in the United ...

The Campaign: Creating a Branded Backpack for More Than 10,000 Amazon Employees

Hitex Marketing Group, a Miami-based distributor, conceived, developed and delivered th...

Sports Merch Mishaps Lead to Demand for Misprinted Items

It’s an ironic twist in the cases involving a glaring misspelling on a UC Irvine sweats...

The Magnet Group Promotes Nathan Baine to Director of Marketing

Baine has worked at the Top 40 supplier for 11 years, most recently as webmaster.