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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Industry Preps for US Coronavirus Outbreak

Firms brace for the health threat and a feared economic downturn as reduced travel, tra...

The Human Impact of Coronavirus

Many promo professionals have friends, family and colleagues in China whose lives have ...

Coronavirus Drives Manufacturing Decline in China

Production is starting to resume, but February was a brutal month for the sector. That’...

Coronavirus Update: China Manufacturing Resumes

That’s good news for the promo industry, but it comes with caveats, including reduced p...

Coronavirus Stokes Global Recession Fears

Much remains uncertain and it’s too soon to panic, but some experts feel a slowdown is ...

Promo Distributors’ Coronavirus Challenges

Lost orders, client fears and sourcing issues are occurring. Plus, is a Made-in-the-USA...

Coronavirus Hobbles Chinese Factories

That’s having an impact on the North American promotional products industry. Plus, upda...

Impact from Coronavirus to Deepen, Promo Pros Say

That’s according to some experts who predict more supply chain and business travel disr...

Coronavirus’ Impact on the Promo Products Industry

Will the disease disrupt supply chains? Can it be spread through imported products? Rea...

Strategies to Audit Successfully

SanMar (asi/84863) General Counsel Melissa Nelson, whose team manages the Top 40...

Can You Rely on Factory Audits?

Critics question their efficacy while proponents say they’re crucial to protect compani...

Promo Products Firms In Earthquake’s Path

Top 40 supplier SnugZ/USA was among those contending with fallout from the quake, but t...

The Campaign: Big Ticket Item

An inside look at how distributors’ sales & projects come together

The Power of Political Promos

Whether for building a brand or eliciting millions in donations, election promos have ...

Fed Swag Ban Gains Steam

A U.S. Senate committee unanimously passed an anti-promo products bill, but the legisla...

HanesBrands CEO to Retire

The hunt for Gerald W. Evans Jr.’s replacement has begun.

IMAGEN Brands Extends Coleman Partnership

The Top 40 supplier says it's now the exclusive provider of Coleman brand drinkware to ...

NJ Could Ban Single-Use Plastic and Paper Bags

The Garden State would be the first in the U.S. with bans on both types of bags.

Build Your Personal Brand With TikTok

Three promo products pros share how they’ve found success on the social media platform....

4imprint’s Sales Increased 17% In 2019

The industry’s largest distributor also saw profits rise 21% year-over-year.

Obituary: Robert Higginbotham, Claire Chase

The founder of Marietta, GA-based supplier Claire Chase (asi/45252) passed away followi...

The Truth About Selling and Sourcing Direct

Suppliers selling direct and distributors sourcing direct – both upend the industry’s e...

Direct Selling and Sourcing: The Trust Factor

With direct selling and sourcing causing waves, Counselor asked leading industry...

DiscountMugs and Bel Promo: Perception vs. Reality

When the subject of suppliers selling direct surfaces in the promotional products...

Fixing the Friction Between Suppliers & Distributors

While direct selling and direct sourcing are controversial, they aren't the only...