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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Final Four Merch Goes to Nonprofits

The branded merchandise was meant for the finale of college basketball’s centerpiece to...

COVID-19 Devastates European Promo Industry

Sales are plummeting and temporary shutdowns are occurring. Still, promotional products...

How to Ace Virtual Sales Presentations

Experts deliver practical, actionable strategies.

Tiger King Merch Is Everywhere

Swag tied to the wildly popular Netflix true crime documentary miniseries has exploded ...

COVID-19 Spurs Mass Layoffs at Garment Factories

The coronavirus’ brutal economic impact on western apparel wholesalers and retailers is...

SXSW 2020 Merch Goes on Sale

The massive annual festival of film, technology, music and more was canceled this year ...

Dr. Fauci Merch Abounds on Ecommerce Sites

Items include a hat in which “Fauci” is rendered as “Faucci” to mimic the “Gucci” logo....

Shutdowns Could Help Economy in Long Term

That’s according to a new study of the 1918 flu pandemic in the U.S. The study found th...

Promo Initiatives Support First Responders

Promotional product companies are creating special branded merchandise campaigns with s...

Logo Tweaks Encourage Social Distancing

McDonald’s, Audi and Coca-Cola were among the big name brands altering their logos in s...

Merch Fundraisers a Lifeline for Businesses

Amid the economic carnage of COVID-19, promo products firms are organizing merch-driven...

Distributors Shift Sales to Medical Masks, PPE

The focus on personal protective equipment sales is a way to generate revenue as promo ...

States, Cities, Grocers Rollback Bag Bans

The suspension of prohibitions on single-use plastic bags is tied to concerns about COV...

Now, More Than Ever, Practice Gratitude

Times are tough. It’s okay to acknowledge that. But it’s much more important to dig int...

Promo Firms Shift to Making Medical Masks

It’s part of a broader response to COVID-19 that’s seeing fashion brands, beauty produc...

Gildan Suspends Manufacturing Through Mid-April

The shutdown is a result of fallout from the COVID-19 outbreak.

Help Struggling Restaurants, Musicians With Merch

COVID-19 is crushing cash flows for restaurants, musical acts and businesses tied to li...

COVID-19 Forces Maine to Suspend Plastic Bag Ban

It’s part of a growing movement to rollback or suspend such bans. Prohibitions on plast...

4imprint Experiences Unprecedented Order Plummet

Caused by COVID-19’s marketplace disruption, the precipitous drop in orders began March...

Survey Shows COVID-19’s Industry-Wide Impact

The macro data from Counselor’s new study paints a sobering picture of the challenges f...

PCNA Launches New Web Hub For Distributors

The microsite provides information aimed at helping distributors succeed in a coronavir...

Activity Rises at China Promo Factories

Still, inventory shortages, shipping issues and economic disruption in the U.S. remain ...

How to Not Stink at Working From Home

These practices keep me on-task, productive and out of the YouTube/Netflix rabbit holes.

Logomark Takes COVID-19 Precautions

The Top 40 supplier has suspended in-office meetings and events, and is having sales an...

How to Navigate Event Cancellations

COVID-19 is prompting cancellations of trade shows, conferences and other events. Proac...