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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

The Campaign: Big Ticket Item

An inside look at how distributors’ sales & projects come together

The Power of Political Promos

Whether for building a brand or eliciting millions in donations, election promos have ...

Fed Swag Ban Gains Steam

A U.S. Senate committee unanimously passed an anti-promo products bill, but the legisla...

HanesBrands CEO to Retire

The hunt for Gerald W. Evans Jr.’s replacement has begun.

IMAGEN Brands Extends Coleman Partnership

The Top 40 supplier says it's now the exclusive provider of Coleman brand drinkware to ...

NJ Could Ban Single-Use Plastic and Paper Bags

The Garden State would be the first in the U.S. with bans on both types of bags.

Build Your Personal Brand With TikTok

Three promo products pros share how they’ve found success on the social media platform....

4imprint’s Sales Increased 17% In 2019

The industry’s largest distributor also saw profits rise 21% year-over-year.

Obituary: Robert Higginbotham, Claire Chase

The founder of Marietta, GA-based supplier Claire Chase (asi/45252) passed away followi...

The Truth About Selling and Sourcing Direct

Suppliers selling direct and distributors sourcing direct – both upend the industry’s e...

Direct Selling and Sourcing: The Trust Factor

With direct selling and sourcing causing waves, Counselor asked leading industry...

DiscountMugs and Bel Promo: Perception vs. Reality

When the subject of suppliers selling direct surfaces in the promotional products...

Fixing the Friction Between Suppliers & Distributors

While direct selling and direct sourcing are controversial, they aren't the only...

Promo’s Opportunity in NY Plastic Bag Ban

Empire State distributors see the prohibitions, which take effect Sunday, as a chance t...

Fairware Joins Reciprocity Road

Fairware focuses on ethical sourcing and sustainable products. Reciprocity Road is a pr...

Kobe Memorabilia Given at Memorial Service

Commemorative Kobe and Gianna branded T-shirts, tickets, programs and pins were provide...

Cintas Faces Class Action Lawsuit

The Top 40 distributor says the suit has no merit.

Gildan’s Earnings Dropped By $91 Million In 2019

Total annual sales were also down, having declined nearly 3%.

BAMKO Annual Sales Top $107 Million

More growth is forecast, as well as possible acquisitions, but there are concerns about...

Patagonia Sues Over ‘Petrogonia’ Apparel

Patagonia says an agency that caters to the oil and gas industry has infringed on its t...

Merch Supports Oklahoma’s Rebrand

The Sooner State has a new logo and tagline – and fresh branded merchandise to compleme...

ASB Hosts National Sales Conference

The event strategically coincided with the ASI Show Fort Worth.

Product Innovation: The USB Fastener Hat

Musical artist Deaton Chris Anthony offers a branded hat that fastens via a USB.

HUB Promotional Group Rebrands As ‘HPG’

The acronym is the official new name of the promo products industry’s ninth-largest sup...

Legal Cannabis’ Unexpected Swag Sales Potential

As legalization spreads, promo products pros could find more cannabis-themed opportunit...