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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

7 Ways To Fill Your Sales Pipeline

Pump it up with these strategies. 

U.S./China Tariff Rollbacks Could Be Imminent

The U.S./China trade war has continued its pattern of wide vacillation, shifting from r...

Michigan Cannabis Market May Hold Promo Potential

Recreational marijuana sales just started in Michigan and will soon follow in Illinois....

Rodd Steuart Named COO of HUB Promotional Group

Steuart was most recently CEO of HandStands, an HPG company.

2020: Predictions for the Promo Industry

Challenges, opportunities and trends – industry leaders put on their prognostication ca...

4imprint Donates Notebooks After School Shooting

Oshkosh West High School is near the Top 40 firm’s North American headquarters.

BIC Graphic Promotes Bauer, Saracino

Top 40 promotional products supplier BIC Graphic North America (asi/40480) has...

NJ May Make Grocery Stores Provide Reusable Bags

The mandate is part of a proposed bill banning plastic and paper bags statewide.

Facilisgroup’s Parent Company Raises Nearly $175 Million In IPO

By going public, The Pebble Group has plans to pay off debt and fuel business growth.

China Insists On U.S. Tariff Rollback

The reported hardline position could postpone a ‘Phase One’ trade deal, causing more co...

Audit Alleges Corruption in Promo Product Buying

A government tourism official in a Florida county improperly used her position to buy $...

Opinion: The Five Most Fun Holiday Merch Items From Food Brands (So Far)

There’s a hat with a built-in spork holder, and so much more. Plus, one bae-tastic hono...

Survey: Brand Consistency Can Boost Sales

Brands could increase revenue by as much as a third if they consistently adhered to...

Trump: ‘I’ll Raise Tariffs Even Higher’

The threat comes as some analysts say a “Phase One” US/China trade deal might not be si...

Augusta Sportswear Launches Sublimation Platform

The digital design tool allows for the quick creation of sublimated designs.

Sourcing Watch: Forced Labor Reports in Xinjiang, China

U.S. officials are calling for sanctions. Supply chains, including those of promo produ...

Delta Apparel’s Full-Year Sales Up Nearly 10%

The Top 40 supplier’s net income increased, too.

Massachusetts Senate Approves Plastic Bag Ban Bill

The House could vote next year. A ban could benefit promo distributors.

SanMar Raises $130,000 for Health Organization

The beneficiary, Bailey-Boushay House, helps people living with HIV/AIDS.

How to Handle Negative Online Employee Reviews

Popular web destinations for disgruntled employees to post reviews include career...

Phishing Scam Victimizes Top 40 Distributors

Plus, nine tips for how to protect your company.

Report: China Pessimistic About ‘Phase One’ Trade Deal

The trade war, with its impact on the promotional products industry, appears poised to ...

Trump Threatens Tariff Increase

The U.S. president has put the kibosh on reports that a rollback of tariffs on Chinese ...

BAMKO’s Growth Propels $10 Million Expansion

The Top 40 distributor has accelerated sales in the large program fulfillment channel.

Facilisgroup Parent Company to List on London Stock Exchange

U.K.-based The Pebble Group is also the parent firm of global promo distributor Brand A...