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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Case Study: Targeting Beauty Influencers

An inside look at how a promo products distributor executed a global campaign targeting...

Commonsku Customers Surpass $750 Million in Sales

Commonsku, a cloud-based CRM, order management and social collaboration platform for...

ePromos Promotes Steve Paradiso To President & CEO

Top 40 distributor ePromos Promotional Products (asi/188551) said Friday that Steve...

California Promo Firms Deal With Wildfires

Evacuations and absent staffers are among the issues caused by ongoing blazes.

Court Rules in Favor of Apparel Decorator in Alleged LGBTQ Discrimination Case

The Kentucky Supreme Court made the ruling Thursday in a controversial case that’s been...

Trump Heralds Progress in US/China Trade Deal

Chinese officials have characterized the agreement as “basically completed.” This could...

‘OK Boomer’ Is The Hottest Trend In Moment Merch

The phrase is Gen Z’s dismissive riposte to Baby Boomers and other older folks.

China Pledges IP Protection, Agricultural Purchases in Potential Trade War Progress

Beijing and Washington, D.C. continue to work on the particulars of a “phase one” trade...

Baltimore Moving Forward on Plastic Bag Ban

Approval of the prohibitions could be imminent – good news for the promo products indus...

Promo Firms Contend With Brexit Challenges

This week has a seen a flurry of activity on the U.K.’s planned departure from the Euro...

Power 50 2019: No. 1 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2019 Power 50 list , which ranks the most influential people in the...

Power 50 2019: No. 12 Chris Anderson, HUB Promotional Group

Welcome to the 2019 Power 50 list , which ranks the most influential people in the...

Overture Promotions Opens New Headquarters

The Top 40 firm consolidated two distribution centers into one larger facility.

Alphabroder Fully Operational Again After Malware Attack

The cyber assault focused on the Top 40 supplier’s order processing and shipping platform.

Philly Looks to Ban Single-Use Plastic Bags

Prohibitions could spark promo sales potential in the nation’s sixth-largest city.

Promo Products Industry Reacts to ‘Phase One’ US/China Trade Deal

There’s a mix of cautious optimism, mild relief, concern and arched-brow skepticism.

Providence Plastic Bag Ban Takes Effect

The Rhode Island capital’s prohibition could help stimulate sales for promotional produ...

Outstanding Branding’s New York Team Wins Award

The New York division of London, U.K.-headquartered promotional products...

Sanford Business-to-Business Changes Name, Launches New Website

The former Top 40 supplier also has a new logo.

Leed's Forges Exclusive Partnership With Herschel

The partnership brings the popular, much sought-after retail brand to the promo space f...

PromoPlacement, PromoGigs Strike Strategic Partnership

The alliance aims to help with recruitment efforts in the promotional products market.

Moment Merch Takes Center Court in NBA, China/Hong Kong Controversy

When it comes to hot button political and social issues, everyone from presidential...

Gildan Predicts 2019 Sales Decline as Weak Demand Derails Q3

Some analysts see the performance as representative of economic headwinds that could hi...

AIA’s Sales up 30% as Firm Moves to New Headquarters

The Top 40 promo distributor said revenue is $144 million through the year’s first thre...

Alphabroder Suffers Ransomware Attack

The promo products industry’s largest supplier said it was hit by SODINOKIBI malware.