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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Proforma Launches 600th Client E-Commerce Store

Proforma (asi/300094) announced Monday that it has launched its 600th client...

Office Depot Acquires Complete Office Solutions

Office Depot has purchased Complete Office Solutions (formerly asi/166123), a...

Obituary: Larry Cole, Gotcha! Mobile Solutions

Larry Cole, a much-loved and respected sales leader in the promotional products...

California Chemical Warning Rules Cause Headaches for Promo Firms

New chemical warning regulations for consumer products in California are drawing...

Innovation Watch: Hemp & Apparel History in the Making

The times they are a-changing, as Bob once sang. Look no further than a landmark...

California Wildfires Causing Major Disruption For Promo Companies

Widespread wildfires in California are wreaking havoc on the business operations and...

Hosiery Waste Turned to Products in Gildan Sustainability Initiative

Top 40 supplier Gildan Activewear (asi/56842) has partnered with an eco-conscious...

Is A New Disrupter Emerging In Athletic Wear?

Under Armour revolutionized the athletic apparel market. Could WOLACO be the next big t...

Maxx Marketing Lands Warner Bros. Deal

Maxx Marketing (asi/264427) has inked a multi-year global agreement that grants the...

CPSC Announces Two Recalls

The Consumer Product Safety Commission recently issued separate recalls on infant...

VELCRO Says Trademark Used Improperly in Promo Industry

Velcro Companies is urging consumers and businesses, including suppliers and...

Washington Capitals' Gravy Boat Giveaway is Promo Gold

The Washington Capitals will be doing their bit to moisten overcooked turkeys this...

Rebrand for HALO’s Michael C. Fina Recognition

A global rewards, recognition and incentives provider that Top 40 distributor HALO...

Hanesbrands Appoints New CFO

An experienced financial executive will soon take over as chief financial officer at...

Image of Potential New U.S. Men’s World Cup Jersey Leaked Online

The Internet has gone and done it again: Something that wasn't supposed to be public...

Bass Pro Shops Acquires Cabela’s

Missouri-headquartered Bass Pro Shops has completed the acquisition of rival outdoor...

Cintas Reveals Strong Q1 Results

Cintas Corp., parent company of Top 40 distributor Cintas (asi/162167) , announced...

Top Distributor Develops Digital Signature Capture Technology

Top 40 distributor Taylor Communications (asi/333647/121500) is introducing a new...

Geiger Goes Solar at Lewiston Headquarters

Top 40 distributor Geiger (asi/202900) has installed a solar power system that will...

NFL Team Postpones DNA Test Promo Giveaway

Nothing says football quite like DNA testing, eh? If your eyebrows just arched into...

The Storm After the Storm: Florida Promo Companies Dealing With Irma’s Aftermath

Lost revenue is just one of the challenges with which suppliers and distributors are co...

Counselor Visits Houston: The Human Impact of Harvey

Counselor visited Houston this week to report on the impact of Hurricane Harvey on...

Company Refuses to Make Hats for Charlottesville LGBTQ Event

Logoed headwear was at the center of controversy connected with an LGBTQ event in...

Despite Cancer & Harvey, Karen Sharp Chooses Joy

Karen Sharp stood in the wreckage of what was once her living room, telling stories...

Charles River Apparel Bringing Aid to Houston

Top 40 supplier Charles River Apparel (asi/44620) is on a cross-country mission to...