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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Best Supplier Self-Promotion: Maple Ridge Farms

The creative supplier’s ingenious March Madness promotion was fouled hard by the tourna...

FTC Sues Promo Firm, Alleges PPE-Related Violations

Zaappaaz Inc. and its founder Azim Makanojiya previously pled guilty to price fixing in...

Seattle Kraken Break NHL Merch Sales Record

Fans of the National Hockey League’s newest expansion team can’t get enough of the club...

Gemline Now Selling Red Cross Brand Products

A portion of the proceeds from the sale of every American Red Cross product goes to sup...

Manufacturing Expands, But Job Losses Continue

The U.S. manufacturing sector grew for a third straight month.

Top CEOs Urge Congress to Help Small Biz More

The leading executives say that many U.S. small businesses will close because of the ec...

COVID Impacts Promo’s Back-to-School Sales

Still, distributors are hustling to make the best of a tough environment through person...

Public Promo Firms’ Q2 Earnings Results Vary Greatly

HanesBrands and BAMKO beat the odds and had strong quarters; Cimpress and Gildan strugg...

COVID-Themed Wedding Merch Abounds

The branded swag serves as everything from gifts to wedding attendees to laments on nup...

How to Increase Q4 Sales

Cultivating a positive mindset during these trying times will help you find opportuniti...

BAMKO’s Sales Rise 217% in Q2

PPE business fueled the surge. The Top 40 distributor’s sales of traditional promotiona...

Person of the Year 2020: Jo-an Lantz, Geiger

Her ascension last year to Geiger’s CEO chair confirmed what everybody already knew: Jo...

Los Angeles Apparel Reopens After COVID Outbreak

Health authorities had ordered the apparel supplier closed following a reported COVID-1...

BDA’s Deutsch Part of Seattle Kraken Launch

The CEO of Top 40 promo firm BDA is a co-owner in the new just-named NHL franchise, whi...

SOI 2020: Top 40 Outlook

Sales are down overall, but the industry’s largest firms are finding ways to adapt.

SOI 2020: Shifting the Supply Chain

The traditional industry sourcing model has weathered disruption before. Will this time...

SOI 2020: Staffing Shakeup in Distributor Workforces

Thinned-out ranks and empty offices are here for the foreseeable future – and possibly ...

SOI 2020: Consolidation in the Cards

The reality of prolonged shutdowns: Many firms may not be able to recover, prompting a ...

Technology Executive of the Year 2020: Sai Koppaka, BEL USA

Sai Koppaka's grandmother raised him. She was smart and tough, and always encouraged...

Hanes Now Offers Masks to Promo Market

Four styles are featured in the collection.

US Sanctions Chinese Firms for Alleged Forced Labor

Meanwhile, a separate investigation by The New York Times found evidence of alleged for...

How Long Will Promo’s PPE Run Last?

Some say that PPE business is slowing and becoming more competitive, but most still bel...

Promo Distributor Sales Drop 44.4% in Q2

Caused by fallout from the coronavirus pandemic, the historic plunge could have been wo...

Comic-Con@Home Offers Fun Merch

It’s another example of a large-scale convention gone virtual that’s trying to engage a...

Retail Sales Rise, COVID Surge Threatens Progress

Greater consumer spending sent U.S. retail sales up 7.5% in June.