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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Proforma Affiliate Honored for LGBTQ+ Efforts

The Tampa Bay Business Journal named Christie Hattersley a 2020 Business of Pride Indiv...

Study: People Prefer In-Person Conferences

The findings come from a U.S-based survey of folks who’ve attended both in-person and v...

Cimpress Says Sales Are Improving

Consolidated bookings are up in May and early June compared to April, when they plunged...

US Retail Sales Soar in May

Improving homebuilder sentiment, a breakthrough in treating COVID-19 and a potential $1...

Promo and the Post-Lockdown Reopening

Counselor spoke with distributors in three states that are among the furthest along in ...

BrandAlliance Canada Goes Into Bankruptcy

Ten sales pros from the firm have joined BAMKO (asi/131431), marking a significant expa...

PPE Products Dominate ESP Searches in May

Demand continues to soar for face coverings, as well as items that include no-touch tools.

4imprint Reports Post-Lockdown Sales Rise

The lifting or easing of coronavirus-related shutdown measures in many U.S. states has ...

‘Phase Four’ Stimulus Bill Could Come This Summer

Peter Navarro says the package could focus, in part, on creating American manufacturing...

Trump Signs PPP Reform Into Law

Get a breakdown of what some of the Paycheck Protection Program changes mean for busine...

Fed: GDP Will Contract 6.5% in 2020

The central banking system predicted 5% growth for 2021. Some economists are bullish ab...

EMPIRE Acquires Majority Stake in Top Drawer Merch/Electric Family

It’s a significant deal in the world of branded music merchandise.

3M Files More COVID-Related Lawsuits

The company is cracking down on alleged fraud and price gouging tied to its in-demand N...

Companies Focus on Mask Innovation

Happening at retail and in promo, some manufacturers are aiming to produce masks with e...

BIC Graphic Partners With ORCA

Outdoor Recreation Company of America creates USA-made, top-quality coolers, BIC says.

Fisher Space Pen on First Manned SpaceX Flight

Astronauts are writing at zero gravity with the promotional products supplier’s iconic ...

Demand for Branded Face Masks Rises

As societal shutdown restrictions ease, the increased interest is coming from end-clien...

New YouTube Analytics Tool Could Help Marketers

The social media platform has also debuted a new feature to encourage purchases of bran...

Pride Month Merch With Charitable Focus Abounds

While COVID-19 has impacted celebrations, there’s no shortage of cause-supporting brand...

Senate Passes PPP Reform Bill

That clears the way for President Donald Trump to sign the legislation into law.

George Floyd Message-Focused Merch Proliferates

T-shirts, hats, face masks and more are for sale, with some items raising funds for cau...

McConnell Keen for PPP Changes to Be Approved

The Senate majority leader wants the Senate to pass a House bill that gives small-busin...

YouTube Debuts 'Chapters' Feature

Promo products marketers can leverage the feature to help create greater engagement wit...

European Fashion Site Sets Sustainability Standards

Zalando’s move is another sign of the retail world’s growing emphasis on sustainability...

Merch Effort Aims to Help Save Beloved London Pubs

Proceeds from sales of a special collection of branded T-shirts and totes directly bene...