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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Proforma Employees Donate to Charities

Employees at Top 40 distributor Proforma's (asi/300094) Worldwide Support Center...

Promo Case Study: Super Bowl Success

The inside story of how a Florida promo distributor has executed six figures worth of p...

Presidential Candidates Sell Branded Holiday Merch

The phenomenon heralds more opportunity for promo products pros.

S&S Activewear Acquires Technosport Canada

S&S is promo’s third largest supplier. This deal marks its third acquisition since 2010.

HPG Promotes Alex Morin To VP Role

He’ll be vice president of sales for HPG firms Origaudio, Handstands and Debco.

New Tariff Deadline Could Be Delayed

The U.S. currently plans to impose more tariffs on China on Sunday, but the Trump admin...

Bullied Boy’s Tennessee Tee Raises Nearly $1M

The University of Tennessee-Knoxville printed the child’s homemade design on T-shirts t...

Branded Tote at Impeachment Hearing Goes Viral

A branded grocery tote has gone viral, providing a rare moment of levity at...

7 Ways To Fill Your Sales Pipeline

Pump it up with these strategies. 

U.S./China Tariff Rollbacks Could Be Imminent

The U.S./China trade war has continued its pattern of wide vacillation, shifting from r...

Michigan Cannabis Market May Hold Promo Potential

Recreational marijuana sales just started in Michigan and will soon follow in Illinois....

Rodd Steuart Named COO of HUB Promotional Group

Steuart was most recently CEO of HandStands, an HPG company.

2020: Predictions for the Promo Industry

Challenges, opportunities and trends – industry leaders put on their prognostication ca...

4imprint Donates Notebooks After School Shooting

Oshkosh West High School is near the Top 40 firm’s North American headquarters.

BIC Graphic Promotes Bauer, Saracino

Top 40 promotional products supplier BIC Graphic North America (asi/40480) has...

NJ May Make Grocery Stores Provide Reusable Bags

The mandate is part of a proposed bill banning plastic and paper bags statewide.

Facilisgroup’s Parent Company Raises Nearly $175 Million In IPO

By going public, The Pebble Group has plans to pay off debt and fuel business growth.

China Insists On U.S. Tariff Rollback

The reported hardline position could postpone a ‘Phase One’ trade deal, causing more co...

Audit Alleges Corruption in Promo Product Buying

A government tourism official in a Florida county improperly used her position to buy $...

Opinion: The Five Most Fun Holiday Merch Items From Food Brands (So Far)

There’s a hat with a built-in spork holder, and so much more. Plus, one bae-tastic hono...

Survey: Brand Consistency Can Boost Sales

Brands could increase revenue by as much as a third if they consistently adhered to...

Trump: ‘I’ll Raise Tariffs Even Higher’

The threat comes as some analysts say a “Phase One” US/China trade deal might not be si...

Augusta Sportswear Launches Sublimation Platform

The digital design tool allows for the quick creation of sublimated designs.

Sourcing Watch: Forced Labor Reports in Xinjiang, China

U.S. officials are calling for sanctions. Supply chains, including those of promo produ...

Delta Apparel’s Full-Year Sales Up Nearly 10%

The Top 40 supplier’s net income increased, too.