See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Demand for Branded Face Masks Rises

As societal shutdown restrictions ease, the increased interest is coming from end-clien...

New YouTube Analytics Tool Could Help Marketers

The social media platform has also debuted a new feature to encourage purchases of bran...

Pride Month Merch With Charitable Focus Abounds

While COVID-19 has impacted celebrations, there’s no shortage of cause-supporting brand...

Senate Passes PPP Reform Bill

That clears the way for President Donald Trump to sign the legislation into law.

George Floyd Message-Focused Merch Proliferates

T-shirts, hats, face masks and more are for sale, with some items raising funds for cau...

McConnell Keen for PPP Changes to Be Approved

The Senate majority leader wants the Senate to pass a House bill that gives small-busin...

YouTube Debuts 'Chapters' Feature

Promo products marketers can leverage the feature to help create greater engagement wit...

European Fashion Site Sets Sustainability Standards

Zalando’s move is another sign of the retail world’s growing emphasis on sustainability...

Merch Effort Aims to Help Save Beloved London Pubs

Proceeds from sales of a special collection of branded T-shirts and totes directly bene...

Alleged Fraudsters Charged for COVID Exploitation

A used car salesman, a licensed pharmacist and principals at a California company are a...

Stats Show Restaurant Bookings Are Picking Up

It’s a positive sign for the hospitality industry and U.S. economy on the whole, analys...

Tracking Devices Pushed as Workplace Social Distancing

Could the technology come into use in the promotional products industry?

PPP Revisions, Extension Under Consideration

The Small Business Administration has also released a Paycheck Protection Program loan ...

Case Study: How to Power Retention With Promo Products

Now is a great time for companies to boost morale and show employees they care with the...

PPP Extension, Changes Likely to Come Soon

Still, demand for Paycheck Protection Program loans has dropped dramatically as busines...

Study: Antiviral Fabric Treatment Kills COVID-19

The company that developed the treatment is poised to provide it on medical clothing, w...

Magic Johnson Giving Out $100 Million in Loans

The NBA legend teamed up with MBE Capital Partners on the initiative that aims to help ...

Confusion Over PPP Loans Continues, Survey Finds

The questions come as Congress contemplates changes to make the program friendlier to b...

Reality Star, Engineer Accused of PPP Fraud

The charges are another indication that authorities are serious about cracking down on ...

Virtual Races Want Promo Products

COVID-caused social distancing is canceling running races, but organizers are holding v...

Devo Debuts ‘Energy Dome’ Face Shield

It’s among the more light-hearted, clever and quirkier pieces of branded personal prote...

Survey Shows COVID-19 Impacts on Small Businesses

Facebook and Small Business Roundtable teamed up to produce the nationwide survey, whic...

Pandemic 'Anti-Monopoly Act' Could Impact Promo

The legislation could disrupt a potential increase in mergers and acquisitions due to t...

Merch Sales Raise Millions For Trump

Records show the president’s campaign has spent $10.5 million on campaign swag since th...

New Tax Threatened For Manufacturing Abroad

President Donald Trump is considering taxes as a means to incentivize onshore production.