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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

How To Keep Your Brand Consistent

Brand consistency happens when a company, organization, group or even a person...

Bag Makers Suffers Malware Attack

The Top 40 firm’s phones, fax lines, and website were down as of Tuesday. Email access ...

Report: Retailers See Totes as Marketing Tools

Bans on single-use plastic bags are a factor driving brands’ interest in reusable bags.

Case Study: BrandVia Hosts ‘Cool Yule’

The end-buyer event introduced clients to new sustainable products and solutions.

4imprint Says Sales Rose 17% in 2019

Promo’s largest distributor reported worldwide revenue of $860.8 million.

Report: Promo Executive Probed in Union Bribery Scandal

Jason Gordon’s companies include distributorship Custom Promotions (asi/173237).

Facilisgroup Names Ashley McCune President

McCune, an industry veteran, was most recently Facilisgroup’s COO.

AIA Promotes Blindauer to Senior VP Role

Rochelle Blindauer is now the Top 40 firm’s senior vice president of owner and employee...

Wozniak Headlines Proforma’s Annual ‘Kick-Off Meeting’

The Apple co-founder praised the tech behind the Top 40 firm’s new ProVision business m...

Commentary: More Than ‘Trinkets and Trash’

Promo products branded with powerful messages can serve as a tangible force for good du...

GeigerBTC Makes Another UK Acquisition

The subsidiary of Top 40 firm Geiger (asi/202900) has now made four U.K. acquisitions i...

SanMar Names Two New Vice Presidents

Brian Thompson and Shelley Williams have been promoted.

Delta Air Lines Workers Sue Over ‘Toxic’ Uniforms

The lawsuit is a cautionary tale for the promotional products industry.

Kentucky Eyes Single-Use Plastic Ban

The bill would ban plastic bags, straws and balloon launches, presenting promotional pr...

Gemline Partners With Corkcicle

The Top 40 supplier is now carrying fashion-forward offerings from the drinkware brand.

Leed’s Now Offering Skullcandy Headphones, Earbuds

Skullcandy is a popular lifestyle brand inspired by music and board sports.

AIM Smarter Rebrands With New Logo & Website

The promo distributor network also announced a new alliance with the Advertising Specia...

Trump Plans to Sign ‘Phase One’ Deal With China

The deal will include a scale down of some import tariffs that have impacted the promo ...

Obituary: Joseph Segel, Founder of ASI

Joseph Segel was only 13 years old when he founded his first business - a small...

FedEx, UPS Raise Rates, Expand Package Surcharge

Some promo products executives fear the changes could take a bite out of profits.

The Rise of S&S Activewear

In a decade, S&S Activewear has grown from successful regional supplier to nationwide a...

AIA’s Clay Hall Promoted to VP of Owner Success

It's another new year, and another promotion for Clay Hall. The promo products...

President Trump Announces ‘Phase One’ Trade Deal, Tariff Rollback

The scaledown on levies is likely to include some promo industry staples, such as T-shi...

How To Generate Better Blog Ideas

A good blog can improve your ranking in internet searches related to your business,...

Hit Promo Now Selling Sunburn Alert Body-Stickers

The brandable stickers alert wearers when it’s time to reapply sunblock.