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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Distributors’ Sales Rise 4.3% in Q3 2019

The Counselor Confidence Index, however, dropped to its lowest level in six years.

Downbeat Note Sounds as U.S. China Trade Deal Talks Resume

Still, leaders in the promo products industry are hoping for a deal or a truce that wou...

How to Deal With Complaints & Criticisms on Social Media

You can't respond to complaints if you don't know they exist. Appointed personnel...

Private Equity Firm Recapitalizes SnugZ USA

The Top 40 supplier says the investment will help drive innovation and growth.

Billboard Launches First-Ever Merch Store

It’s part of a growing trend among publishing brands that promo products professionals ...

Links Unlimited Partners With Theragun

Links Unlimited will be the brand’s preferred supplier for corporate channel sales.

Les Dorfman Joins iPROMOTEu to Power Recruitment

The long-time promo pro is now a senior vice president at the Top 40 distributorship.

Baltimore Backtracks on Plastic Bag Ban

The move, if ultimately approved, diminishes a niche sales opportunity for promo distri...

Chameleon Like Launches Custom Packaging, Gift Box Line

The promo supplier’s new service is an outgrowth of an acquisition.

Bella+Canvas to Sell Retail Via Ecommerce

Previously, the fashion-forward apparel brand only sold wholesale.

No. 1: Quality Logo Products, Best Places To Work 2019

The Aurora, IL-based distributorship ranks first on Counselor’s 2019 “Best Places To Wo...

Genumark Acquires Rightsleeve

Top 40 distributor Genumark (asi/204588), the largest Canadian-owned promotional...

Boxercraft Gives Scholarship to Teen Who Beat Cancer

The $3,000 award honors a former executive at the apparel supplier who passed away from...

Delta Apparel’s Annual Sales Up 8%

The Top 40 promo supplier released preliminary financial results this week. Full result...

Charles River Gains Additional Facility Space

The Top 40 supplier says the extra square footage will help support sales growth and ch...

Trend Lessons From New Fresh Prince Collection

Actor Will Smith’s limited-edition line, Bel-Air Athletics, is filled with retro-inspir...

Proforma Hosts 'Energize Summit'

The event brings together Proforma owners and supplier partners for focused strategizing.

Range Printing, Spectrum Marketing Services Merge

Combined, the print/promo product companies said they will have revenue of about $13 mi...

Chairman of Coach Invests in Harper+Scott

The NYC-based distributorship says the investment will propel initiatives to drive grea...

S&S Opens Sustainable Distribution Center

The 750,000-square-foot LEED-certified facility expands the Top 40 supplier’s Midwest p...

Trend Alert: ‘VSCO Girls’ and Promo

The product penchants of these Gen Z fashionistas could influence preferences in the pr...

Tariff Exemptions Going Into Effect For More Than 400 Chinese Products

The temporary lifting of levies comes in advance of U.S/China trade deal talks in October.

Proforma Names Senior Operations Consultant

Michelle Dalton will manage the operational side of the Top 40 distributor’s support team.

Hub Pen Rebrands With New Logo

Back in 1954, Frank and Rita Fleming began selling pens door to door in Boston....

Tools To Help Improve Your Digital Marketing

Industry pros list six tools essential to their teams’ success