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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

How to Get More Clients to Recommend You

FACT: About 82% of distributors say they use referrals to gain new business,...

Consumer Confidence Slows in November

Consumer confidence can bellwether economic trends, which carry importance for the prom...

Obituary: Philip Schoeneck, Weatherall Advertising

Philip Schoeneck, owner of Dallas-based Weatherall Advertising (asi/356080) and a...

How to Become a Master Negotiator

FACT: Over 40% of U.S. workers don't feel confident in their negotiation skills, data...

Kentucky Craft Brewery Opens Onsite Swag Space

A craft brewery in downtown Louisville will open a retail space with branded...

Health Canada Recalls Doll Toy Sets

Health Canada has issued an official recall for children's doll and toy furniture...

How to Find Decision-Makers

FACT: On average, 5.4 people are involved in a B2B buying decision, according to...

TNT Designs Partners with Industry Veterans for Growth Strategy

The Next Trend Designs (TNT, asi/283375) in Mississauga, ON, has partnered with...

Health Canada Recalls Barstools Due to Laceration Risk

Health Canada has recalled fabric and rubberwood barstools sold by Bouclair Inc., in...

How to Make a Strong Online Impression

FACT: According to data from the Hinge Research Institute, 80% of buyers look at a...

Brampton Youth Design City-Themed Streetwear Basics

A Canadian city just got its own swag, thanks to a few ambitious high school...

Stand Out with Social Media

In a merch-saturated marketplace, using social media to target brand fans can cast prom...

How to Be More Social

Consider these ideas for helping your clients push items on social media and appeal to ...

CPSC Recalls Rattles, Slap Bracelets

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

Health Canada Recalls Bike Helmets

Health Canada has issued an official recall for bicycle helmets. Made in China, the...

Health Canada: Cannabis Firm Not in Compliance with Advertising Laws

Just several days into Canada's cannabis legalization, a chain of marijuana retail...

Six Tips for Being More Visible on Social Sites

Active social media user Natasha Rawls, an account executive for Sourcepoint powered...

Friars’ Branded Items Support Mission to Serve the Needy

An order of Catholic friars has designed a merchandise line to help them continue...

Motivational Tips for Sales Pros

Finding it difficult to stay motivated in the middle of the daily grind? You’re not alo...

Industry Reacts to Pot Legalization in Canada

October 17 marks the official legalization day for marijuana across Canada, but promo c...

Canadian Personnel News – September/October 2018

Starline Industries (asi/89213, US 89320) has hired Jerome Smith as the new key...

Cutter & Buck Canada Featured as a Model of Efficiency

The supplier was recently spotlighted by a warehouse solutions provider for its state-o...

Q&A: Shippam & Associates Celebrates 40 Years

Scott Shippam, president of Shippam & Associates (asi/325850) in Winnipeg, recently spo...

US, Canada and Mexico Reach Tentative New Trade Deal

The US and Canada came to a final resolution late on September 30, an hour before the m...

Akran Foundation Donates to Tornado Relief Efforts

The Akran Foundation, the charitable arm of Akran Marketing (asi/522788) in Ottawa,...