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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Ahad Resigns from PPPC, Strauss Named Interim CEO

The Promotional Product Professionals of Canada (PPPC) has announced that Ed Ahad has...

Staples Appoints New CEO

Staples Inc., parent company of Top 40 distributor Staples Promotional Products...

Find Success in What You Love to Do

Eight years ago, Brett Bowden had a big idea. Tapping into his past experience...

Boost Sales with Gifts and Incentives

Incentive programs are a natural expansion of a promotional products business. That...

Overcome Low-Cost Competitors

1. Make a Title Change If "sales" is in your title, prospects might focus more on...

CPSC Recalls Snow Globes

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Ennis Reports Q3 Revenue Increase

Top 40 supplier Ennis (asi/52493) has reported total sales of $93.6 million for its...

Sportsman Cap & Bag Now Selling Through 17 Companies

Shawnee, KS-based Sportsman Cap & Bag (asi/88877) has announced that all orders...

Wild Impact Marketing Acquires Spectrum Resources

Waukesha, WI-based Wild Impact Marketing (asi/360200) has acquired Muskego, WI-based...

New Apple HQ Offers Exclusive Merch

Six years and $5 billion later, Apple's massive new headquarters in Cupertino, CA,...

Minimum Wages to Rise Across the Country this Week

A number of workers in America will be ringing in the New Year with a wage hike on...

Facebook to Curtail ‘Engagement Bait’

Facebook continues to crack down on what it deems non-authentic interaction on its...

Prime Line’s Shulman Stepping Down

Top 40 supplier Prime Line (asi/79530) has announced that Paula Shulman will step...

S&S Activewear Opens Fort Worth Location

Top 40 supplier S&S Activewear's (asi/84358) new distribution center in Fort...

CPSC Recalls Carabiners, Children’s PJs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Economy Watch: October Housing Numbers Exceed Expectations

Homebuilding rates in the U.S. increased in October, halting several months of...

CPSC Recalls Children’s Outerwear

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

CPSC Recalls Children’s Sleepwear

The U.S. Consumer Product Safety Commission (CPSC) has issued official recalls for...

Cimpress Reports Sales; Plans to Cut Vistaprint Jobs

Top 40 distributor Cimpress (asi/162149), owner of Vistaprint and National Pen,...

Distributor Salesperson of the Year Finalist: Sharon Mann, GE Distribution Services

The Advantages Distributor Salesperson of the Year and award finalists were...

Distributor Salesperson of the Year Finalist: Jacques Marais, Creative Marketing Concepts

The Advantages Distributor Salesperson of the Year and award finalists were...

Distributor Salesperson of the Year Finalist: Diane Ciepiela, CIC

The Advantages Distributor Salesperson of the Year and award finalists were...

Distributor Salesperson of the Year Finalist: Tricia Murray, Staples Promotional Products

The Advantages Distributor Salesperson of the Year and award finalists were...

Distributor Salesperson of the Year Finalist: Aaron Greenberg, Genumark

The Advantages Distributor Salesperson of the Year and award finalists were...

Something Old, Something New

This PR rep-turned-distributor combines traditional and new strategies to create buzz f...