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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

STORMTECH Launches Fall 2018 Collection

The Canadian supplier's new collection features over 20 outdoor apparel styles.

Chocolate Inn/Lanco Parent Acquires Screen Printers Design

NC Chocolate, the parent company of Chocolate Inn/Lanco (asi/44900), has purchased...

Q&A: Two Crazy Ladies Celebrates 30 Years

Melanie Sibbitt, president & CEO of Two Crazy Ladies (asi/347888) in Toronto, recently ...

Shop Sells Inverted Jeans Inspired by Stranger Things

While the super-popular Netflix series Stranger Things has inspired plenty of...

Health Canada Recalls Ellen Degeneres Children’s Coveralls

Health Canada has issued an official recall for children's coveralls and cap sets....

Health Canada Recalls BBQ Lighters

Health Canada has issued an official recall for barbecue lighters from Canadian Tire...

How Top Promo Companies Encourage Workplace Equality

Leading companies in the promotional product industry typically operate from a core...

Writing a Story on #MeToo Was an Honor … and a Challenge

Like so many, I wasn't shocked at what was exposed by the #MeToo movement last fall....

Promo Women: Personal Safety Comes First

Women are no strangers to the potential risks that threaten their safety....

Branding #MeToo: Activism or Opportunism?

After major Hollywood film producer Harvey Weinstein was dismissed from The Weinstein...

Trudeau Sets Official Pot Legalization Day

Canadian Prime Minister Justin Trudeau has officially set the cannabis legalization...

Cannabis Act Clears Canadian Senate, Heads for Royal Assent

The Canadian Senate has voted 52-29 to approve the most recent version of Bill C-45,...

Canadian House Votes to Legalize Pot

Canada's House of Commons has voted 205-82 to legalize marijuana before its summer...

Flywheel Brands Acquires 127 Press

Distributor Flywheel Brands (asi/212986) of Hixson, TN, has acquired silkscreen print...

2018 Promotional Products Sales Compensation Survey

The ideal sales job candidate – experienced and ready to sell – isn’t materializing, so...

Canadian House Rejects Swag Ban in Cannabis Bill

After several days of deliberations, the Canadian House has rejected 13 of the 46...

Canadian Senate Votes to Legalize Marijuana, Bill Moves to House

Canada's Cannabis Act has cleared a major hurdle on the path to legalization after...

Canadian Senate Votes to Ban Cannabis Merch

Canadian cannabis consumers looking to sport their favorite producer's name on...

Distributor Recalls Ottawa Senators Infant Bodysuits

Health Canada, in conjunction with Mississauga, ON-based Reward Connections Inc....

The Sales Path Less Traveled: Dominique Volker, Whitestone Branding

Distributors in the promotional products industry are having trouble finding veteran,...

In Memoriam: James Terrence “Terry” Mulligan

James Terrence "Terry" Mulligan, former owner of Mulligan Marketing and a member of...

Q&A: The Value of Handcrafted Branded Merch

Chelsea van der Meer is the founder, creative director and "head hustler" at Batch,...

NAFTA Talks Could Continue into 2019

After weeks of intense negotiation in the ongoing North American Free Trade Agreement...

Health Canada, CPSC Recall Toy Cars

Health Canada, in conjunction with the U.S. Consumer Product Safety Commission...

Talbot Marketing Acquires Harp Promotions

London, ON-based Talbot Marketing (asi/341500) has acquired Mississauga-based Harp...