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Sara Lavenduski

  • Executive Director, Client Education & Content

Sara covers strategy for ASI’s readers in the U.S. and Canada, including sales & marketing, health & wellbeing and product trends.

Marine Layer Receives Investment from Equity Firm

San Francisco-based Marine Layer (asi/68730), supplier of casual lifestyle apparel...

How to Build a Community on Social Media

This distributor builds goodwill on social media to drive traffic naturally.

Q&A: A Plethora of Personalized Products

Christopher Robbins, vice president of sales at Custom Color Solutions (asi/47905), spo...

SanMar Donates More Than $125,000 To Youth Organization

SanMar (asi/84863), the industry's top-ranked supplier for 2018, recently partnered...

Proposed USPS Mail Changes Could Affect Industry

The U.S. Postal Service (USPS) has announced a proposed rule change to its Mailing...

Top 40 CEO Part of Ownership Group for Proposed NHL Team

The CEO of a Top 40 distributor is hoping to bring the National Hockey League (NHL)...

Customization in the Promo Products Industry

Consumers are demanding fully customized and personalized items. Can the promotional pr...

Case Study: Underground Distillery Offers Unique Gear

The company operates a well-stocked e-commerce site for its fans.

CPSC, Health Canada Recall Barstools

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

US Announces Trade Deal With Mexico

In a special announcement from the Oval Office on Monday, President Donald Trump says...

How to Sell to the Savvy Prospect

The best reps ask savvy prospects about their business goals and give them more product...

How to Make the Best First Impression With Your Website

A company’s website is often the first stop of B2B buyers, so it’s important to have a ...

Case Study: Google Goes Live

YR Live, a live customization experience agency based in the U.K. with offices in Los...

Q&A: Canadian Distributors Open Animal Sanctuary

Jack and Rita Hurst, owners of Ontario-based Triton Sales & Marketing Inc. (asi/347503)...

Trend Alert: Collagen-Infused Garments

As the athleisure trend continues to shape the garment industry and drive consumer...

Canadian Personnel News – July/August 2018

Starline Industries (asi/89213) has named Mason Lapsker its new president; ...

Explosion Risk Prompts Flashlight Recall

The U.S. Consumer Product Safety Commission (CPSC), in conjunction with Health...

Health Canada Recalls Children’s Jackets

The garments’ drawstring poses an entanglement hazard.

Health Canada Recalls Toys for High Phthalate Levels

Health Canada has issued an official recall for Skip Ball toys from Montreal-based...

Obituary: Bruce Graham

Bruce Graham, a member of Promotional Products Professionals of Canada (PPPC), passed...

CPSC Announces Recall of Recliner Chairs

The U.S. Consumer Product Safety Commission (CPSC) has issued an official recall for...

Cannabis Activity Heats Up in Ontario

The province is already seeing an influx of cannabis industry representatives.

CPSC Expands Recall of Power Supply Units

The printer power sources can overheat, posing a fire hazard.

Women of Promo Confront Workplace Inequality

The #MeToo movement has reopened the discourse on gender inequality in the workplace. W...

Promo Buying Group Launches in Canada

Fullarton Group is now offering membership benefits to Canadian promo firms.