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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Promo Products Case Study: Porsche North America

A Tennessee-based distributor leveraged a proprietary Proforma (asi/300094) tech platfo...

HanesBrands Donating $2 Million of Apparel to Help Storm Victims

The supplier is partnering with a nonprofit charity on the initiative.

IMAGEN Brands Partners With ShedRain

The Top 40 supplier says it will be the exclusive provider of ShedRain (asi/86785) umbr...

Private Equity and the Promo Products Industry

Powered By Private Equity Outside investors are increasingly...

Delta Apparel Subsidiary Buys Digital Printing Company

The acquisition is expected to add $15 million to fiscal 2019 revenue.

Promo Distributors Brace For Hurricane Michael

Temporary business closures, evacuations and potential lost sales are among the issues ...

President Trump Football Jersey Proclaims ‘Stand Up For America’

The messaging is an outgrowth of the president’s feud with the National Football League...

Warner Music To Acquire German E-Tailer

The deal signals the growing significance of branded merchandise to music industry reve...

Starbucks Holiday Drinkware: Yeah or Meh?

The branded merchandise is part of the global coffee company’s holiday season promo push.

HALO Acquires Chamberlain Marketing Group

Top 40 firm HALO Branded Solutions (asi/356000) has acquired Taylor, MI-based...

Tasty Swag: Top Ramen & Cup Noodles Merch Has Arrived

Nissin Foods launched the collection of branded merchandise just in time for National N...

ASI Study: More Companies to Give Corporate Holiday Gifts

The annual gift-giving survey also showed that companies plan to spend more per gift on...

Promo Supplier Recalls Tito’s-Branded Cooler/Grills

U.S. product safety officials said the grills can catch fire.

Showdown Displays' Parent Company Buys European Firm

The acquisition will lead to an expanded footprint in Europe, and a greater range of pr...

Staples To Acquire Essendant in Deal Valued At $996 Million

The deal could close in the fourth quarter.

Opportunity Alert: Halloween Running Races

From ‘spooktacular’ 5Ks to hard-charging pumpkin hauls and half marathons, October abou...

Economy Watch: Consumer Sentiment Soars, Manufacturing Expands

Reports heralded the positive economic indicators for September 2018, but trade war, ta...

Leed’s Bringing CamelBak to the Promo Products Market

A full assortment of products launches in 2019, but some items will be available in Oct...

Leed’s Now Offering CamelBak to Promo Industry

A full assortment of products launches in 2019, but some items will be available in Oct...

Cimpress Announces $280 Million Acquisition

The Top 40 distributor is buying BuildASign, a web-based large-format printing provider.

Gritty: Marketing Gold or Short-Term Stunt?

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

Puerto Rican Distributors Moving Forward A Year After Hurricane Maria

Business is starting to accelerate for some Puerto Rican promo pros, but remains down y...

Fisher Space Pen Celebrates 50 Years In Space

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...

Cintas Reports Fiscal Q1 Growth

The Top 40 firm said that total revenue and net income from continuing operations incre...

Alternative Apparel Launches New Youth Line

The fashion-forward supplier of apparel basics says the collection fills a void in the ...