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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

A Post-Michael Portrait: One Promo Pro’s Storm Story

Hurricane Michael wrought catastrophic damage in Florida. Here’s perspective from a pro...

5 Ways to Address Price Increases With Clients

Tariffs and product price increases are poised to cause disruption in 2019. Navigate...

Famous Mascots Don ‘Staches In ‘Movember’ Promo

Plus, T-Shirts and a Fossil hybrid watch + digital dial are among the branded merchandi...

Amazon’s Total Q3 Sales & Profits Rise As Its B2B Platform Tops $10 Billion

Even so, stock plunged Friday because of a disappointing forecast for the fourth quarter.

Branded Apparel Trends From *NSYNC’s New Capsule Merchandise Collection

It’s the second recent swag collection from the former boy band, which is cashing in on...

Streetwear Fashion Influencers Offer Free Swag To Millennials Who Vote

The planned T-Shirt giveaway is a collaboration between Brendan Fowler and Denim Tears ...

Q3 Distributor Sales Rise More Than 5%

The Counselor Confidence Index also hit an all-time amid what’s shaping up to be a stro...

‘Teslaquila’ Is Elon Musk’s Latest Uncanny Promo Product Idea

The potentially coming-soon tequila brand hypes Tesla, the electric car company Musk fo...

New Branded Merchandise From Apple is ‘80s-Tastic

The retro-inspired T-Shirt designs are available strictly at the Apple Park Visitor Cen...

3M Reports Q3 Sales Dip

The parent company of a Top 40 supplier saw stocks drop too in early premarket trading ...

Wireless Speakers Cause $2,000 in Damage After Igniting

The speakers from Brookstone are under an official recall from the Consumer Product Saf...

New Promo Niche: Streamer Merch

Streamers are cultivating massive fanbases that want to buy branded swag from the video...

Promo Firms Grapple With Hurricane Michael

Closures, evacuations and possible lost sales are a reality for promotional products co...

Kavanaugh Controversy Prompts Outpouring of Merch

The politically charged promotional products are emblematic of the growing trend of imp...

Wilco Debuts $448 Limited Edition Branded Axe

The popular indie rock band released the axe as part of a broader merch collaboration.

Promo Products Case Study: Porsche North America

A Tennessee-based distributor leveraged a proprietary Proforma (asi/300094) tech platfo...

HanesBrands Donating $2 Million of Apparel to Help Storm Victims

The supplier is partnering with a nonprofit charity on the initiative.

IMAGEN Brands Partners With ShedRain

The Top 40 supplier says it will be the exclusive provider of ShedRain (asi/86785) umbr...

Private Equity and the Promo Products Industry

Powered By Private Equity Outside investors are...

Delta Apparel Subsidiary Buys Digital Printing Company

The acquisition is expected to add $15 million to fiscal 2019 revenue.

Promo Distributors Brace For Hurricane Michael

Temporary business closures, evacuations and potential lost sales are among the issues ...

President Trump Football Jersey Proclaims ‘Stand Up For America’

The messaging is an outgrowth of the president’s feud with the National Football League...

Warner Music To Acquire German E-Tailer

The deal signals the growing significance of branded merchandise to music industry reve...

Starbucks Holiday Drinkware: Yeah or Meh?

The branded merchandise is part of the global coffee company’s holiday season promo push.

HALO Acquires Chamberlain Marketing Group

Top 40 firm HALO Branded Solutions (asi/356000) has acquired Taylor, MI-based...