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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Montgomery Biscuits’ ‘Millennial Night’ Promo Sparks Backlash & Praise

The Minor League Baseball team offered participation ribbons, napping stations, selfie ...

Fastest-Growing Distributor, 2018: The IdeaBox Powered by Proforma

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

Fastest-Growing Distributor, 2018: The IdeaBox

Healthy ambition, client-first focus and a holistic approach to tailoring custom market...

New Swag Collection Celebrates 25th Anniversary of Hocus Pocus

Branded merchandise includes T-Shirts, a mug, a faux leather bag, a journal and more.

Costco Partners With Distributor, Offers Promo Products Online

The website features categories like apparel, pens, bags and tech products.

Promo Firm Partners with ‘Green,’ Socially Responsible Thai Company

Thailand-based SRANN helps rural Thai women learn to grow organically to help create pr...

Trend Alert: Logoed Flip Flops & Sliders

The casual footwear could be an excellent component to many summer-themed campaigns and...

Ennis Buying A Print Communication Company

Wright Business Graphics, Inc. reportedly had $58 million in sales last fiscal year.

Recall On Children’s Sleepwear

The pajamas fail to meet federal flammability standards.

Case Study: Shark Week-Branded Socks Are Here

Sock Fancy has created the first ever official sock collection for Discovery Channel’s ...

Russell Athletic Partners With Boxercraft To Court Collegiate Market

Boxercraft will manage Russell Athletic’s collegiate business, including sales, fulfill...

Amazon Criticized Over Nazi, Racist Products

A recent report identified the items for sale on the online platform.

McDonald’s Launching Free #McDelivery Day Merch

The branded swag helps promote McDonald’s delivery service.

Authorities: Serial Schemer Busted In Promotional Products Scam

The arrest of Loreal Stroud in Texas comes as she’s wanted for similar alleged thieving...

Promo Distributor Only Sells Made-in-the-USA Products

Authentically American lives up to its name with its unique business model.

Drake Lets Fans Personalize Tour Jacket

The personalization offering signals an emerging trend in the music merch market.

U.S. June Job Gains Beat Estimates

Some analysts note, though, that trade tariffs could potentially have a negative effect...

Branding, Packaging Restrictions On Canadian Cannabis Matter To Promo Industry

Promotional product professionals should know the rules if they plan to sell to the eme...

New Service Lets YouTubers Sell Swag From Video Pages

YouTube is allowing creators to sell branded merchandise directly to fans through a par...

Hawaii’s Ban on Certain Sunscreens About To Become Official

The new regulations have implications for the promotional products industry.

Taco Bell-Branded Wedding Merchandise Is Real & It’s Spectacular

The Tex-Mex fast-food chain launched the line as couples have taken to tying the knot a...

Promo Products Part of Developer’s Unique Pitch for Public Support

The prospective builder of a large commercial complex is using branded merchandise to s...

Café Press Takes Heat Over Journalist Lynching T-Shirt

The shirt featured a message that advocates the lynching of journalists.

Capsule Collection Weds High Fashion With World Cup Spirit

Fashion retailer Yoox and publication SEPP teamed up to release the apparel collection ...

Sale of HALO To TPG Growth Completed

In a Nutshell *The deal was first revealed in May and announced as complete on...