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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Explosions Force Gemline To Close Temporarily

An over-pressurized gas main is the possible cause of at least three explosions and mor...

SOI 2018: Amazon & The Promo Industry

The ultimate market disrupter is making a play in promo, giving some distributors pause...

Dodgers To Make Crypto, Sports History With Digital Bobblehead

The professional baseball team’s promotional giveaway is scheduled for a Sept. 21st gam...

Obituary: Sydney H. Rodin

Rodin was a promo industry pioneer who formerly helmed what was once the largest suppli...

Promo Products Abound At Local Art Festival

The swag helped with everything from brand-building to community outreach.

Promo Firms Brace For Hurricane Florence

Some East Coast promotional product companies in the storm’s projected path are shuttin...

Kitsch Is Culture: Imprinted Drinkware Exhibit A Window To Israeli History

“A Toast To Israel!” features decorated glassware from Israel’s early decades.

Instagram Testing Video Tagging Feature

Depending on how things go, it could be a boon for brands, marketers and social media i...

Starbucks Releases Autumn-Inspired Merch

Starbucks and ban.do teamed up to collaborate on the promotional products collection, w...

Geiger’s ‘#Promoyoga’ Motivates Employees, Supports Veterans

Top 40 distributor Geiger (asi/202900) is eager to stretch its success - and that...

Promo Supplier Hospitality Mints Acquired By Texas Firm

El Paso, TX-based Mount Franklin Foods, LLC, has acquired North Carolina-based...

Stranger Things Merch Stars in ‘Halloween Horror Nights’ Swag

The new promotional products support Universal Studios’ special Halloween event. The co...

Economy Watch: Reports Say U.S. Manufacturing & Service Sectors Expanded in August

The good news was tempered somewhat by a decline in consumer sentiment last month.

HBO Offers Game of Thrones ‘Back to School’ Swag

Fans pining for the return of the Starks, Lannisters and Targaryens must wait until...

Proforma’s Annual Convention Attracts, Educates Hundreds

More than 800 promotional products professionals attended Top 40 distributor...

Gen Z and the Promo Products Industry

A large, diverse generation is starting to come of age. Here’s how the promotional prod...

Trend Alert: College Football Merch

College football is back, and we're pumped. Viewing the new season through a...

HALO Acquires Sunrise Identity

Sunrise Identity is the second Top 40 distributor that HALO Branded Solutions has acqui...

Case Study: Tesla-Branded Smartphone Charger Has 007-Styling

The story around the charger itself and its release holds a few compelling lessons for ...

Cimpress Makes Majority Equity Investment in VIDA & Co.

VIDA is a retailer that specializes in producing apparel, accessories and home décor it...

S&S Activewear to Open Two New Distribution Centers

One will be in Reno, NV, the other in Lockport, IL.

Toy Airplane Recalled Because of Choking Threat

Product safety officials in the U.S. and Canada have announced a recall on a wooden...

Merch Win: Marvel’s ‘Super Hero Day’ Promos

The initiative sees Marvel Entertainment partnering up with professional sports teams f...

Case Study: Providing Branded Winter Apparel to A Fortune 100 Company

An inside look at how sales & projects come together.

New Captain Marvel Merch-Marketing Has Fans Excited

Before the movie, the merch. So it is with the film Captain Marvel . Due out in...