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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

US or Europe: Which Team Has the Better 2018 Ryder Cup Merch?

ASI’s editorial team had a look-see at the teamwear/branded apparel in four product cat...

Carleen Gray Named CEO of GroupeSTAHL

Gray has worked for more than two decades at the manufacturer of garment decoration mat...

Axis Promotions Acquires Campus Stop

Top 40 distributor Axis Promotions (asi/128263) revealed Monday that it has acquired...

How to Attract and Retain Gen Z Talent

Gen Z is already entering the workforce. Their ranks will swell in the years ahead....

Plastic Couture: Ziploc Releases Merch Line with Japanese Fashion Brand

The timely collection manages to be entertainingly tongue-in-cheek while also tapping i...

InnerWorkings Reports Q2 Loss

The Top 40 distributor also posted a net loss for the first six months of the year.

PromoMAX Acquires Northern Specialty Co.

PromoMAX, an independent affiliate of Top 40 distributor iPROMOTEu (asi/232119), has...

Beer Branding, In-N-Out Burger & The Legal Battle That Wasn’t

Lawyers for In-N-Out Burger sent a cease-and-desist letter to a California craft brewer...

LeMond Takes Over as VP of Sales at IMAGEN BRANDS

Promo industry veteran Lisa LeMond is the new Vice President of Sales at Top 40...

How to Boost SEO with ‘Pillar Pages’

In-the-know marketers have been focusing on a relatively new SEO tactic that's...

Michelob Ultra’s Branded Golf Bag Has Built-In Keg, Music & More

Michelob Ultra is giving away the approximately $1,500 promotional product in the #Ultr...

Economy Watch: Consumer Sentiment Drops to 11-Month Low

Inflation pressures appear to have driven the decrease.

Minor League Baseball Merch Sales Reach New Record

The 2017 tally of total MiLB licensed merchandise retail sales topped $70 million.

Bud Light-Branded Fridges Will Give Free Beer If Cleveland Browns Win

The Browns have won a single game in the previous two seasons, going 1-31 during that s...

Chameleon like Inc. Acquires TPGG

Gilroy, CA-based supplier Chameleon like Inc. (asi/44558) announced late Wednesday...

Blending Containers Have Cut People, Now Under Recall

Faulty blending containers that allow blades to be exposed have cut the hands of...

Private Equity Firm Recapitalizes Next Level Apparel

Next Level Apparel (asi/73867), the eighth largest supplier in the promotional...

Gildan Releases Annual Corporate Social Responsibility Report

The report highlighted the Top 40 supplier’s efforts to care for employees, the environ...

Delta Apparel Says Q3 Sales & Earnings Increased

Nonetheless, a negative tax impact caused a net income loss for the fiscal year’s first...

Space: The Next Frontier for Trump Campaign Merch

The president’s re-election campaign plans to sell promotional products embellished wit...

California Wildfires Impacting Promo Firms

Evacuations and lost business are two of the challenges some industry companies are fac...

Trend Alert: New Premier League Soccer Jerseys

As a new season starts, the jerseys players will wear provide interesting trend insight...

Q2 Distributor Sales Rise By 5.3%

It was the largest year-over-year gain for promotional products distributors since 2014.

California Bill Could Boost Branded Beer Glass Giveaways

The proposed legislation would allow beer makers to give up to five cases of logoed gla...

Best Use of Social Media - Boss Promotions

Direct mail, digital marketing and Olympics-inspired patriotism balanced perfectly in...