Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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9/11/2020
Branding During a Pandemic
Ryan Sauers of Sauers Consulting Strategies shares some tips for how to stay top of mind with your audience during tough times.
9/2/2020
How to Stay Sane on Social Media
These practical tips will help you navigate the landmines of negativity on social networks and maintain your mental health.
8/26/2020
Pandemic Parenting & Back To School
Strategies for working parents navigating in-person back-to-school and cyber school home learning.
8/24/2020
Bringing a Fresh Perspective to Promo
Isaac Hetzroni, CEO of Imprint Genius, talks about navigating college, COVID and new efforts for sustainability.
8/20/2020
Setting the Record Straight on Gaiters
Chris Bernat of Vapor Apparel takes issue with a recent study that depicted gaiters negatively.
8/19/2020
Patricia Garcia: Student and CEO of College Thrifts
Garcia shares her insight about what young people want and choose to invest in.
8/14/2020
The State of the Travel Industry
Vacation specialist discusses opportunities for promo pros.
8/11/2020
Working From Home Survival Guide
Kimble Bosworth of TN-based On Promos Powered by Proforma shares tips and strategies.
8/4/2020
State of the Industry 2020 Report
The Counselor team reveals the most eye-opening stats from its annual State of the Industry report.
7/31/2020
Promo & PPE: The State of Things & the Future
PPE expert Kimberly Fulford provides insights on what products are trending, how clients’ PPE needs are evolving and more.
7/29/2020
Promo Notes From New York
Distributor Joseph Sommer from New York City talks COVID, leading during a crisis and much more.
7/28/2020
Marty Lott, 2020 Counselor Lifetime Achievement Award
Interview with Marty Lott of Top 40 supplier SanMar.
7/27/2020
Jo-an Lantz, Counselor 2020 Person of the Year
The CEO/president of Top 40 distributor Geiger is a leader in the domestic and international promotional products industry.
7/17/2020
Talking With the Winner of Counselor’s Decorated PPE Challenge
Discussion with Canada Sportswear about how their winning entry came together and why PPE is here for the foreseeable future.
7/14/2020
Promo’s Impact on an Election Year
Discussion with promo pro and Milo, IA Mayor Diane Hall about how she uses promo in her own campaign.
7/10/2020
Employees’ First Amendment Rights
Labor and employment lawyer Michael Elkins of MLE Law shares important information on free speech rights in the private sector.
7/2/2020
Navigating a Remote Internship
ASI intern Eloisa Gutierrez shares her experiences of working from home and first impressions of the promo industry.
7/1/2020
Taking the Reins In A Time Of Pandemic
Nancy Schmidt, CEO of AIA Corporation, shares lessons in leadership and perseverance during a crisis.
6/23/2020
Signs Of Life For Promo Sales
Distributors and suppliers are reporting an uptick in sales of traditional promotional products, but reported surges of COVID-19 in certain areas could threaten progress.
6/22/2020
Reusable Bags Under Fire
Founder and CEO of ChicoBag Company discusses impact of coronavirus on his business.
6/17/2020
Masks and Product Safety Concerns
Product safety and compliance expert discusses what firms need to know when selling face masks and coverings.
6/15/2020
Eye On Promo Europe
Two leaders in the European promo market provide perspective on the state of the industry there amid COVID-19, offering insights that apply across the pond as well.
5/29/2020
Summer Tourism in a Post-COVID World
Theme parks, restaurants and other vacation venues are starting to reopen, but what will that look like?
5/27/2020
Great Debate: Working From Home Permanently
Colleagues Nate Kucsma and John Corrigan debate the pros, cons and logistics of permanently working from home.
5/22/2020
Leadership Coach Discusses Returning to the Office
Expert talks about the physical and emotional challenges of reinstating in-person work.