Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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7/12/2021
Counselor’s 2021 Person of the Year: Jonathan Isaacson
The Gemline CEO has been a leader in the response to COVID-19 within the industry and his community.
7/7/2021
Lessons Learned From a Life in Promo
Walter Hill Jr. talks about his new book Think Red Flags and shares his approach to entrepreneurship.
6/30/2021
Behind the Scenes of #PromointheWild
ASI’s award-winning social media campaign returns for a second round.
6/23/2021
Achieving High-Performance Sales Goals
Dan Thurmon, president of Motivation Works, will be the keynote speaker during ASI Chicago on July 14.
6/16/2021
Returning to the Office
The impending possibility of returning to a communal workspace has some people cheering, and others making changes – like looking for new jobs – in a bid to stay remote.
6/9/2021
Winning Strategies for Fully Customized Products
Jeffrey Mayer and Jordan Scaduto of LBU Inc. talk about the process of creating a promotional product from scratch – and why customization is so powerful.
6/2/2021
Preparing for the Return of Live Events
With vaccination rates rising and state restrictions lifting, live events are making a comeback.
5/26/2021
Predicting the Future of Virtual Trade Shows
David Betke has created GreenShows, an eco-friendly alternative to in-person events.
5/19/2021
HALO Debuts New Brand Identity
Two executives at the Top 40 firm discuss how the energized brand encapsulates – and builds on – HALO’s unique value proposition.
5/12/2021
Financial Essentials for Small Business
An expert in entrepreneurship shares his best advice for getting a better handle on your company’s finances.
5/5/2021
Supply Chain Upheaval and the Promo Products Industry
Supplier Jeffrey Nanus shares key insights on the issues that are causing inventory problems and rising prices, and why he believes the challenges are navigable.
4/29/2021
How to Nurture Hope During a Prolonged Crisis
Grief counselor Steve Sewell shares principles moving through a period of uncertainty.
4/21/2021
Diplomacy & Promo: Industry Veteran Receives Leadership Award
Wendy Williams has more than 30 years of experience as a citizen ambassador.
4/14/2021
Small Businesses During the Pandemic
Smaller firms have been hit harder than the rest of the promo industry; ASI editors explore the issue and how distributors are coping.
4/7/2021
Overture Promotions on the Ascent
Lou Weisbach and Jo Gilley discuss their plans for making the Top 40 distributor an international branding agency powerhouse.
3/26/2021
Digital Rewards Are Hotter Than Ever
Brian Duran of MediaTree Rewards discusses the supplier’s explosive growth during the pandemic.
3/24/2021
Best Practices for Fulfillment Services
A Chicago distributor discusses perfecting the fulfillment and kitting process during COVID.
3/17/2021
Reflections, Predictions After a Year in a Pandemic
ASI staffers talk about an unprecedented year and how it will shape their future.
3/10/2021
How Promo Distributors Can Increase Sales With Digital Marketing Services
Two experts share how promo distributors can generate a new revenue stream with digital marketing services.
3/3/2021
Promo Insanity Contest Predictions
The Promo Insiders crew predicts the winners of ASI’s new product contest.
2/24/2021
Self-Care Tips After a Year of COVID
Mental wellness expert and coach Martha Munroe provides tips for better health.
2/10/2021
Show Some Love to Your Co-Workers, Clients
Whether it’s a thank-you card or a food gift, a little appreciation goes a long way for the people in your professional sphere.
2/3/2021
What To Do When an Order Goes Wrong
Promo pro Stephen C. Peeke shares can’t-miss strategies for handling order debacles.
1/29/2021
Sending Words of Encouragement During COVID
Kevin Quinn of Boundless talks about the encouraging emails he's sent to colleagues since the beginning of the pandemic.