Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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1/28/2021
Opening a Business During the Pandemic
Screen printer Brian Baxter, who opened a brick-and-mortar location last year, discusses some of the challenges he faced.
1/22/2021
Speaking with the 2021 Distributor Salesperson of the Year
BAMKO’s Brett Marz discusses the company’s early days and his massive sales during the pandemic.
1/20/2021
Crush Q1: Turn the Quarter into a Win for Your Promo Business
Two promo distributors that grew sales substantially in 2020 share strategies to turn Q1 2021 into a similar success.
1/15/2021
Getting Noticed and Being Visible
Jamie Young of Uptown Screen Printing hired a speaking coach to help her marketing.
1/7/2021
How to Turn 2021 Into a Success for Your Promo Business
Use these strategies in sales, marketing and operations to power growth.
12/17/2020
Finding New Business Opportunities in 2020
Russell Bird discusses opening and marketing You Need a Barbecue.
12/15/2020
The New Rules for Dressing for Work
Stylist Lani Inlander gives examples of how comfort and professionalism can meet.
12/8/2020
Small Business Revolution
Ty Pennington and Amanda Brinkman discuss shooting the new season during the pandemic.
12/4/2020
How to Handle Q4 Shipping Woes
ASI editors discuss strategies that the promo industry can use to get through an unprecedented holiday season.
12/1/2020
Managing Gen Z Employees During a Pandemic
Logan Altman and Jolene Pringle discuss the challenges of managing Gen Z employees.
11/25/2020
A ‘Snacksgiving’ Celebration With Wacky Fall Flavors
ASI staffers sample odd foods in this fun Thanksgiving podcast.
11/23/2020
Top Predictions for Promo’s 2021
How will the remainder of 2020 and 2021 shake out for the promo products industry? Find out here.
11/20/2020
FASTSIGNS CEO Discusses Leading Through Pandemic
Catherine Monson talks about everything from surviving an abusive childhood to starring in an episode of “Undercover Boss."
11/17/2020
A 2020 Sales Success Story
Julie Woodall’s sales are up, her margins are steady and she has great prospects for 2021. How’d she do it? Find out here.
11/13/2020
Reinventing Your Sales Strategy
Sales rep Chrissy Mazzola discusses how she used video to connect with clients during the COVID-19 pandemic.
11/10/2020
Coping Mechanisms for a Long-Term Pandemic
Experts share their professional insights about addressing mental health in a sustainable way.
11/5/2020
Improve Your E-Commerce, Online Marketing
Industry consultant Marshall Atkinson shares a few key strategies for increasing your web presence during – and beyond – COVID.
10/29/2020
Custom Kits For the (Virtual) Boston Marathon
Lee Fine of Juice Marketing details how he pulled off a global campaign for the first-ever virtual Boston Marathon.
10/23/2020
Gift Ideas for Q4 2020
ASI’s editorial team discusses ways to sell useful and fun items in the fourth quarter of a unprecedented year.
10/16/2020
Tips for Keeping Remote Employees Engaged
With staffers at many businesses working at home this year, it’s important to find fun and creative ways to keep them motivated.
10/14/2020
Targeting the CBD Market
Margie Floris, founder of Aqueous Wellness, discusses how to enter and capitalize on the seemingly recession-proof industry.
10/8/2020
Best Practices for Virtual Events
Event expert shares strategies for creating successful events during COVID and speculates on what the future holds.
9/29/2020
BIC Graphic Is Becoming Koozie Group
The name change takes hold in January. It heralds new initiatives on service, products and sustainability from the Top 40 supplier.
9/24/2020
Inside the Ad Impressions Study
A look at the surprising stats for logoed masks, eco-friendly products and more.
9/18/2020
Supplier Diversity and Promo
Jamie Crump of The Richwell Group and Kiruba Sankar of Royal Bank of Canada discuss the current state of supplier diversity.