Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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11/5/2021
Exploring the Promo Items Gen Z Craves
We spoke with our editorial intern to learn which categories are most popular on campus. Find out what he had to say.
10/27/2021
Releasing the Kraken
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of Top 40 distributor BDA, explains here.
10/22/2021
Surviving the Q4 Supply Chain Storm
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
10/18/2021
Running a Woman-Owned, Minority-Owned Business
First-generation immigrant Michelle Chen shares the origin story of Fremont, CA-based Fossa Apparel.
10/13/2021
Choosing Positivity Amid Adversity
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
10/6/2021
Autumn, Halloween Bring Promo Opportunities
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
10/1/2021
#PromoSpace: Canada Heading Into Q4
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.
9/29/2021
Previewing the Power Summit
Get the scoop on the industry’s premier leadership event, which offers education, networking and more.
9/27/2021
Product Innovation, Multicultural Marketing With Richard Montañez
The former vice president of multicultural sales and marketing at PepsiCo North America shares what he’s learned about navigating crises and deftly leading a team.
9/22/2021
Cultivating a Family Business
Sandtricia Strickland, president of Essential Creations Chicago, reflects on over 20 years in the promotional products industry.
9/15/2021
Onboarding Gen Z During Remote Work
Two Gen Z sales reps discuss training during the pandemic and why they’re looking forward to a communal office.
9/8/2021
Build Relationships With Digital Marketing
Christina Ross of Silver Frog Marketing shares some of the latest trends in digital marketing.
9/1/2021
Promo’s Supply Chain in Q4 & Beyond
Alphabroder’s Andrea Routzahn, a global sourcing ace with some 30 years of experience, offers can’t-miss insights about everything from inventory shortfalls to pricing impacts.
8/26/2021
A Candid Conversation On Canadian Promo
Find out the current state of the promo industry in Canada, plus predictions for the future.
8/25/2021
Planning for Potential Return of PPE
Chris Faris, CEO of Boost Promotions, shares advice for navigating supply chain disruption while the delta variant spreads throughout the U.S.
8/25/2021
Swag.com’s Jeremy Parker & Josh Orbach: The Great Disruptors
Swag.com's founders got their start selling T-shirts & now run a fast-growing online promo biz.
8/11/2021
The Ins and Outs of Brand Stunts
A marketing expert shares the strategy behind a brand stunt and what needs to be determined before pulling one.
8/4/2021
First Impressions of the Promo Industry
ASI Media’s two interns discuss what they’ve learned about promotional products this summer and how their newfound knowledge will serve them in the future.
7/29/2021
Weighing the Pros and Cons of the NIL Ruling
Steve Flaughers, owner of Proforma 3rd Degree Marketing, explains why distributors should hesitate before working with college athletes.
7/27/2021
Vantage, Lynka Execs Discuss Acquisition
Ira Neaman and John Lynch talk about why their companies are a perfect fit and how their partnership will help them expand into the global uniform market.
7/21/2021
State of the Industry 2021 Report
In a year with wildly unpredictable results, the Counselor team discusses the most surprising findings from our SOI issue.
7/16/2021
Counselor Woman of Distinction: Sandy Gonzalez
From inside customer service rep to CEO, Sandy Gonzalez has come a long way.
7/15/2021
Lifetime Achievement: Steve Levschuk
The Canadian industry veteran looks ahead to business after COVID.
7/14/2021
Chatting With the 2021 Distributor Entrepreneurs of the Year
Ann Vidro and Menda Wright, owners of Michigan-based Creative Studio Promotions, aim to be a one-stop shop for their clients.
7/13/2021
Counselor’s 2021 International Persons of the Year: Matt Franks & Miles Lovegrove of Fluid Branding
The duo guided their company to new heights in 2020 by increasing sales 190%, making it the second-largest in the U.K.