Promo Insiders
If it impacts the promotional products industry, then the editorial team for Counselor, ASI’s flagship publication, is on top of it. Join these industry insiders as they delve into the issues, challenges and opportunities that matter most to promo.
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4/21/2022
Neil Ringel Discusses PCNA’s Sustainability Initiative
The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate their environmental and social efforts with confidence.
4/13/2022
First-Class Client Care With the Supplier CSR of the Year
Kate Foley joined Top 40 firm S&S Activewear a little over a year and a half ago, but she’s already making a name for herself in the promo industry as an ace CSR.
4/7/2022
A Conversation With the 2022 Distributor Salesperson of the Year
Peter McCutcheon is the highest-performing sales rep in Harper + Scott’s history, increasing his sales by more than 250% and hitting an impressive eight figures between 2020 and 2021.
4/6/2022
Promo’s Big 2021 Rebound and Outlook for 2022
ASI’s research guru Nate Kucsma and news director Christopher Ruvo delve into the numbers and narratives behind promo’s remarkable return to growth in 2021.
3/30/2022
Reinventing a Legacy Business
Steven Farag, co-owner of Campus Ink, talks about evolving and expanding the decorated apparel firm, and the details of a recent investment by billionaire Mark Cuban.
3/23/2022
Springtime Sales Ideas and Sweet Treats
ASI Media editors continue the treat-tasting tradition with springtime candy combined with sales ideas for the new season.
3/17/2022
Hearts in Ukraine
Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has impacted them as well as their families and friends.
3/9/2022
Make Your Business a Best Place to Work
Executives from three companies on Counselor’s prestigious list share the strategies that make their firms great.
3/2/2022
Practical Tips for Accelerating Your Promo Sales in 2022
Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.
2/25/2022
Logo and Design Trends for 2022
Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.
2/16/2022
Leveraging Opportunities During COVID
Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand S’well.
2/10/2022
First Look: ASI’s Ad Impressions Study
Find out more about which promo products are most influential, and how both distributors and suppliers can use this comprehensive report.
2/2/2022
Strategies for Overcoming Omicron-Driven Worker Absences
Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high numbers during the latest COVID surge – and potentially the next one.
1/26/2022
Contending With COVID Uncertainty
Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.
1/19/2022
The Importance of Diversity
Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.
1/11/2022
NFTs and the Promo Industry
Three promo pros unravel the mysteries of this new digital tech.
1/7/2022
Insights Into SnugZ USA’s Acquisition of Sweda
Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.
1/5/2022
Create Connections & Commerce With Promo Products
Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.
12/22/2021
Generate Creative Content and Build Your Brand
Jessica Gibbons-Rauch shares tips on how to marry strategic planning with spontaneous posting to create a content marketing plan.
12/15/2021
Becoming a Digital Thought Leader
Dawn Raquel Jensen discusses establishing digital authority and thought leadership over social media and shares how to generate content that converts.
12/8/2021
Trends in Sustainable Fashion
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want to make their swag more sustainable.
12/1/2021
A Chat With SanMar’s New VP of Sales
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
11/24/2021
Keeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping the charts in Poland) published and his recent merger with Top 40 supplier Vantage Apparel.
11/18/2021
Wacky Treats and Things to be Thankful for
For the second year in a row, ASI Media editors sampled unusual fall snacks.
11/10/2021
Preparing Your Business for the Exit Phase
A financial expert discusses creating a company exit plan and how to get the most value from your business.