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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

Subway’s New Free Merch Line ‘Sells’ Out Almost Instantly

The fast-food chain’s U.K./Ireland division launched the three-piece collection that co...

Derrick Nelloms Named Vice President of PRINTING United Expo

Nelloms brings more than 30 years of operational expertise in the events space to the l...

ASB Names Taylor Borst & Dana Zezzo to VP Roles

The Counselor Top 40 distributor said the experienced promo pros have been instrumental...

Trump Threatens Bloc of Nine Nations With ‘100% Tariff’

The president-elect said the levies would be aimed at the BRIC alliance, which includes...

M&A Europe: Major Deal Sees The Cotton Group Acquire Falk&Ross

Falk&Ross is one of the continent’s largest apparel suppliers. The Cotton Group is a co...

S&S Activewear Names New Chief Financial Officer

Pablo Mercado brings C-suite financial experience to the CFO job at the Counselor Top 4...

Ransomware Attack Highlights Threat to Supply Chain Management Providers

The hacking of software provider Blue Yonder, which specializes in supply chain logisti...

Laura Guerrero Named VP of Sales for Towel Specialties

Guerrero has worked in industry sales, including time with Counselor Top 40 companies, ...

Publicly Traded Stran Promo Nearing Nasdaq Compliance, CEO Says

The Counselor Top 40 distributor has received deficiency notices from the stock market ...

Survey: U.S. Economic Activity Surges to 2½-Year High

In November 2024, the S&P Global Flash U.S. Composite PMI – which gauges activity in th...

An Inside Look at S&S Activewear’s ‘Robot Revolution’

ASI Media’s visit to one of the Counselor Top 40 supplier’s distribution centers reveal...

Penn State Prevails in Trademark Trial Against Print-on-Demand Company

Vintage Brand said it was using historic images free for use in the public domain to de...

Koozie Group Partners With Cooler Brand Featured on ‘Shark Tank’

The Counselor Top 40 supplier will be selling hybrid soft- and hard-sided coolers from ...

Trump Tariffs: 5 Big Questions on How Promo Will Be Impacted

The incoming president has promised to raise tariffs across the board – compelling prom...

Pop! Promos Names Jay Dilley CEO

Sterling Wilson and Erin Reilly, founders of the Philadelphia-based supplier, will beco...

UPS, FedEx & Postal Service All Hiking Shipping Rates in 2025

Shippers across industries, including promo, will have to plan accordingly to account f...

Judge Kiboshes Labor Department’s New Overtime Requirement for Salaried Workers

The move means approximately 4 million salaried American employees that would have been...

Port Worker Contract Talks Break Down, Reigniting Strike Concerns

Flash points related to semi-automation and automation sparked, ending what was suppose...

Sterling Cut Glass Names Mike Wrightson VP of Sales

The experienced executive was formerly president of Imperial, among other roles.

PromoShop Acquires California-based Distributor JR Resources

The Counselor Top 40 distributor said both firms take an agency-style approach to creat...

Cintas Highlights Charitable Outreach in New Community Impact Report

The Counselor Top 40 distributor just released the annual findings that detail its do-g...

Fanatics Prints Texas Rangers Player Names on Dodgers World Series Championship Tees

It’s another in-the-spotlight printing mistake that sparked criticism on social media a...

Trademark Trial Involving Penn State & Print-on-Demand Company Kicks Off

Vintage Brand says it’s printing vintage images available in the public domain on produ...

4imprint Predicts Slower Sales Growth for 2024

Even so, global revenue is forecasted to reach about $1.37 billion and promo’s largest ...

David Geiger Named President of Geiger; Lantz Continues as CEO

David represents a fifth generation of family leadership at the Counselor Top 40 firm, ...