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Christopher Ruvo

  • Executive Editor, News & Content Strategy

Chris spearheads ASI Media’s news coverage, leading the creation of daily articles, in-depth feature reports, podcasts and videos that tackle the most important topics in the promo products industry. His writing and multi-media work has earned numerous regional and national awards, including the 2019 and 2022 Neal Awards for “Best Range of Work By A Single Author.”

4imprint Appoints New Chief Financial Officer

Michelle Brukwicki, a telecommunications industry executive, will be replacing longtime...

Penn State Trademark Lawsuit Against Merch Maker Headed to Trial

The case could impact future legal fights involving claims of trademark infringement.

BDA Partners With the National Women’s Soccer League

The Counselor Top 40 distributor inked a licensing agreement that will have the firm ma...

Blank2Branded Names New VP of Sales

Marisa Bonardi-Mattessich has taken on the leadership role at the New Jersey-headquarte...

Counselor Power 50 2024: No. 38 Yuhling Lu, Ariel Premium Supply

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

3 Takeaways for Promo Products Pros From McDonald’s Clever ‘Receipt Tees’ Campaign

The fast-food corporation’s Sweden-based division turned the receipts of customers’ ord...

ASI Power Summit 2024: What’s the Future of S&S Activewear & alphabroder?

S&S CEO Frank Myers sat for a Q&A that focused on the massive acquisition involving two...

ASI Power Summit 2024: The Opportunities and Pitfalls of Going Global

A trio of C-suiters advised attendees on the ins and outs of conducting international b...

ASI Power Summit 2024: Political Leaders Provide Insight on Election, Tariffs & State of America

Former Republican Congressman Will Hurd and top Democratic Strategist Donna Brazile dis...

Counselor Power 50 2024: No. 49 Jose Gomez, Edwards Garment

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 32 Chris Lee, Brand Addition

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 25 Andy Shape, Stran Promotional Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 7 Marc Simon, HALO Branded Solutions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 6 Frank Myers, S&S Activewear

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 2 CJ Schmidt, Hit Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Blue Generation Names Brett Garran VP of Sales

Garran joins the Counselor Top 40 supplier with a background that includes sales experi...

Florida Promo Firms Trying To Get Back on Track After Hurricane Milton

Some industry companies emerged unscathed, while others sustained damage to their facil...

Are Supplier Credit Card Fees Warranted?

As more distributors pay for orders with credit cards, suppliers are charging fees to p...

One Port Strike Ended. Does Another Loom?

A new master contract for dockworkers still needs to be inked but considerable impasses...

LAT Apparel Announces New Majority Owner & Leadership Structure

Gina Watson, CEO until recently, has become the principal owner and chair of the appare...

Promo Firms Announce Closures as Hurricane Milton Closes In

Counselor Top 40 suppliers were among those planning to shut down for a time the week o...

Spector & Co. Appoints New CEO & President

Rob Spector, previously president and with the firm for more than 30 years, has become ...

The Specialty Company Acquires Promotional Alliance

The deal sees Mississippi-based promo distributor TSC expand its footprint to Minnesota...

Calls Renewed To Dismiss Lawsuit Against Stanley Drinkware’s Parent Firm

Attorneys for Pacific Market International have filed new motions in federal court in W...

Port Workers End Strike; Promo Breathes Sighs of Relief

Promo leaders were relieved at the news that a tentative agreement on wages was enough ...