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Top 40 Suppliers 2023

Concerns? What concerns? Despite the many headaches suppliers faced, they still posted a banner year.

What a difference 12 months can make. Going into 2022, suppliers were contending with inventory shortfalls, labor woes, supply chain headaches and lingering pandemic concerns. By the end of the year, the Top 40 promotional products suppliers on this list had increased their revenue by a healthy 23%, and a quarter upped their sales by nearly 40% or more. Because the gains were universal, the makeup of this year’s Top 40 list remained generally status quo, with apparel firms (and, in particular, number-one supplier SanMar) continuing their reign at the top. As with our distributor list, the Counselor team obtained certified financial results for the Top 40 suppliers, and conducted research and interviews to vet the results, including deeper inquiries when companies posted significant sales growth or declines. Where will things stand in another 12 months? It’ll be interesting to find out.

  Company 2022 sales
(millions)
2021 sales
(millions)
Difference Rank change 2019 sales
(millions)
1 SanMar (EG)
asi/84863
$3,400.0 $2,880.0 18.1% same $2,400.0
2 S&S Activewear (E)
asi/84358
$2,100.0 $1,510.0 39.1% 1 $1,300.0
3 alphabroder
asi/34063
$2,005.0 $1,670.0 20.1% 1 $1,700.0
4 PCNA
asi/66887
$857.3 $696.4 23.1% same $818.2
5 Gildan (E)
asi/56842
$762.2 $652.5 16.8% new $624.0
6 Hit Promotional Products
asi/61125
$610.9 $433.8 40.8% 1 $495.7
7 Koozie Group
asi/40480
$317.0 $300.0 5.7% 1 $310.0
8 HPG
asi/61966
$268.8 $172.7 55.6% same $205.7
9 Next Level Apparel
asi/73867
$265.0 $275.0 -3.6% 2 $228.3
10 Staton Corporate & Casual
asi/89380
$159.1 $136.6 16.5% 1 $170.4
11 Sportsman Cap & Bag
asi/88877
$153.4 $121.2 26.6% same $84.0
12 Gemline
asi/56070
$151.0 $128.0 18.0% 2 $105.0
13 Sunscope
asi/90075
$116.7 $109.4 6.6% 1 $94.9
14 Logomark
asi/67866
$115.4 $92.3 25.0% 1 $98.5
15 SnugZ USA
asi/88060
$113.0 $105.0 7.6% 2 $57.5
16 Showdown Displays
asi/87188
$104.5 $71.4 46.4% 3 $87.8
17 The Magnet Group
asi/68507
$99.7 $95.1 4.8% 3 $121.4
18 Edwards Garment Co.
asi/51752
$99.6 $70.6 41.1% 2 $71.7
19 3M Promotional Markets
asi/91240
$98.2 $82.4 19.2% 2 $88.4
20 Ariel Premium Supply
asi/36730
$90.4 $61.8 46.3% 2 $71.3
21 World Emblem*
asi/98264
$90.0 $80.0 12.5% same $45.0
22 NC Custom
asi/44900
$77.0 $73.0 5.5% 4 $60.5
23 Cap America
asi/43792
$76.8 $49.0 56.9% 8 $44.0
24 Cutter & Buck
asi/47965
$71.0 $54.0 31.5% 3 $79.0
25 ADG Promo Products
asi/97270
$69.0 $59.0 16.9% 2 $52.3
26 Stormtech
asi/89869
$65.7 $49.4 33.0% 4 $47.2
27 Outdoor Cap Company
asi/75420
$65.1 $51.2 27.2% 1 $57.1
28 Garyline*
asi/55990
$64.7 $49.9 29.8% 3 $53.8
29 Innovation Line*
asi/62660
$62.0 $70.0 -11.4% 13 $61.8
30 Bag Makers
asi/37940
$61.1 $48.2 26.8% 2 $57.1
31 Blue Generation
asi/40653
$60.0 $59.0 1.7% 7 $61.0
32 Stouse
asi/89910
$58.8 $55.1 6.7% 6 $61.2
33 Starline
asi/89320
$57.9 $48.0 20.5% same $34.0
34 Goldstar
asi/73295
$57.1 $32.7 74.7% new $27.7
35 Gill Studios
asi/56950
$56.7 $46.0 23.3% same $54.3
36 OTTO International
asi/75350
$51.3 $33.9 51.3% new $26.7
37 Delta Apparel (E)
asi/49172
$49.6 $46.7 6.2% 3 $46.2
38 Tekweld
asi/90807
$49.5 $40.0 23.8% 1 $41.0
39 Vantage Apparel
asi/93390
$49.0 $45.0 8.9% 3 $52.2
40 Spector & Co.
asi/88660
$47.1 $30.0 57.1% new $49.5

Note: All revenues represent U.S./Canada promo sales.
E: Estimate; EG: Estimate W/Guidance; *: Restated prior year’s sales