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Counselor Top 40 Distributors 2024

Economic headwinds and struggles in industries like tech hurt some firms while others continued to grow.

Success was measured differently in 2023. A year after three-quarters of the Counselor Top 40 posted large increases – with jumps of 50%, 60% or even 70% being far from uncommon – normalcy returned. Last year, just 10 companies had double-digit percentage growth, while over 40% experienced flat or declining sales. Numbers that were cause for concern in 2022 became reason to celebrate a year later.

The lack of big gains and declines brought stability. There is one new distributor to this year’s list (Artcraft Group, returning after a one-year absence). Meanwhile, the top 10 distributors finished exactly the same as last year.

In putting together the Counselor Top 40 distributors list, our editorial team obtained certified financial information and conducted research and interviews to vet the figures – including deeper inquiries when companies reported significant growth or declines.

Click on each company below to find out how they fared in 2023, and the plans they have to thrive in 2024 and beyond.

Rank Company 2023 sales
(millions)
2022 sales
(millions)
Difference Rank change 2021 sales
(millions)
1 4imprint
asi/197045
$1,302.6 $1,120.5 16.3% $773.7
2 HALO Branded Solutions
asi/356000
$937.7 $1,008.8 -7.0% $822.9
3 Staples Promotional Products (E)
asi/120601
$906.0 $888.2 2.0% $740.1
4 Custom Ink (E)
asi/173232
$650.0 $650.0 0.0% $530.0
5 Proforma
asi/300094
$638.0 $620.0 2.9% $540.8
6 BDA
asi/137616
$452.0 $448.0 0.9% $345.0
7 HH Global
asi/168860
$437.8 $407.0 7.6% $334.0
8 BAMKO
asi/131431
$342.7 $387.9 -11.7% $215.8
9 Geiger
asi/202900
$330.3 $330.2 0.0% $260.0
10 Cimpress (E)
asi/162149
$310.0 $283.0 9.5% $247.3
11 American Solutions for Business
asi/120075
$301.0 $273.6 10.0% 1 $244.3
12 Taylor Promotional Products
asi/333647
$290.0 $275.0 5.5% 1 $240.3
13 Cintas (E)
asi/162167
$218.6 $199.1 9.8% 3 $177.0
14 IMS (Integrated Marketing Solutions)
asi/215310
$212.6 $212.5 0.0% 1 $202.1
15 iPROMOTEu
asi/232119
$211.0 $209.0 1.0% $180.0
16 Nadel
asi/279600
$192.6 $210.0 -8.3% 2 $174.7
17 DiscountMugs.com (E)
asi/181120
$172.3 $172.3 0.0% $172.3
18 AIA Corporation
asi/109480
$154.6 $154.9 -0.2% 1 $124.7
19 Boundless
asi/143717
$154.0 $160.0 -3.8% 1 $88.8
20 Deluxe/Safeguard
asi/316203
$140.1 $139.7 0.3% $120.4
21 Fully Promoted
asi/384000
$127.6 $123.7 3.2% $109.5
22 Positive Promotions
asi/297370
$124.0 $118.0 5.1% 1 $102.0
23 Overture Promotions
asi/288473
$122.0 $121.1 0.7% 1 $114.0
24 Corporate Imaging Concepts (E)
asi/168962
$111.0 $111.0 0.0% $100.0
25 Kaeser & Blair
asi/238600
$99.0 $98.0 1.0% $98.0
26 G&G Outfitters*
asi/199904
$93.0 $85.9 8.3% 2 $78.0
27 Stran Promotional Solutions
asi/337725
$82.1 $64.3 27.7% 7 $47.3
28 The Vernon Company
asi/351700
$81.3 $87.4 -7.0% 2 $65.5
29 Zorch
asi/366078
$75.9 $73.9 2.7% 1 $39.3
30 Myron (E)
asi/278980
$74.3 $74.3 0.0% 1 $74.3
31 Something Inked
asi/329822
$70.0 $68.0 2.9% $35.0
32 Summit Group (E)
asi/339116
$68.5 $68.5 0.0% $45.5
33 ePromos Promotional Products*
asi/188515
$67.2 $83.0 -19.0% 6 $72.0
34 PromoShop
asi/300446
$61.4 $68.2 -10.0% 1 $54.9
35 Quality Logo Products*
asi/302967
$60.8 $59.2 2.7% $39.8
36 Leader Promotions
asi/287087
$54.0 $51.3 5.3% 3 $48.8
37 APISOURCE
asi/147450
$50.5 $48.0 5.2% 3 $34.0
38 Kotis Design
asi/244898
$45.0 $56.0 -19.6% 1 $49.3
39 Genumark
asi/204588
$44.1 $51.4 -14.2% 1 $42.3
40 Artcraft Group
asi/125050
$42.9 $40.0 7.3% new $44.0

Note: All revenues represent U.S./Canada promo sales.
E: Estimate; EG: Estimate W/Guidance; *: Restated prior year’s sales